Style & Fashion

Organised by Emaar Properties in partnership with Vogue Italia and supported by the Dubai Design & Fashion Council, the third edition of the Vogue Fashion Dubai Experience will take place on October 29 and 30. Once again defining Dubai as a global fashion capital, the highlights of 2015 are the Catwalk Fashion Show, Who is on Next? Dubai and the Fashion Lectures.

The Vogue Fashion Dubai Experience not only brings the best of fashion in the world to Dubai but also serves to encourage the next generation of designers, said Franca Sozzani, Editor in Chief of Vogue Italia. We believe that it is important to provide emerging talents with credible platforms to present their works to the world. As a new global fashion capital, Dubai is an ideal destination. We are impressed by the works of the young talents and look forward to watching their evolution in the global fashion industry.

Natalie Bogdanova, Senior Director, Business Development & Operations, Emaar Malls, said: Vogue Fashion Dubai Experience is our flagship fashion event that brings the whos who in global fashion to The Dubai Mall. The success of the past editions has added to the prestige of Dubai and we are looking forward to an exciting season of fashion celebration in October. At the heart of this event is the showcase by the emerging designers at the widely-attended Fashion Show and the newly introduced Designer Showcase presenting the collections of the finalists of Who is On Next? Dubai. They will have the opportunity to display their works to a global audience of fashion celebrities and potentially make their mark in the international industry.

There is tremendous talent and potential among the young generation of designers, added Nez Gebreel CEO, Dubai Design & Fashion Council. Their global outlook, innovative approach to design and a deep passion for the industry must be encouraged to enable them to make their mark internationally. The showcases at Vogue Fashion Dubai Experience serve as compelling platforms that give them the tangible opportunity to be spotted and to grow.

The Catwalk Fashion Show
Encouraging and promoting new talent has always been a priority for the Vogue Fashion Dubai Experience, and the eight international designers selected for the 2015 fashion show are exceptional examples of a new generation of global promise.

During a colourful fashion show on October 29, the Fashion Catwalk will be graced with the work of Studio One Eighty Nine, The Kayys, Reem Al Kanhal, Arthur Arbesser, Krikor Jabotian, Melitta Baumeister, Xiao Li and L72.

NB: Please see Vogue Fashion Dubai Experience Addendum 1 for a more detailed description of each designer.

Who is on Next? Dubai
Who is on Next? Dubai, a talent scouting initiative mainly focused on emerging designers from the Middle East, Asia and Africa, is the newest addition to the Vogue Fashion Dubai Experience. Launched by Vogue Italia and Emaar Properties, in collaboration with Altaroma and with the support of Camera Nazionale della Moda Italiana, Pitti Immagine and yoox.com, online retail and media partner, the project covers three categories: womenswear, menswear and accessories.

Selected by a panel of globally-renowned fashion experts, the winners will have amazing opportunities to showcase their collections during a number of high profile events in 2016, including:
- Pitti Uomo, Florence
- Altaroma, Rome
- Milan Fashion Week
- Palazzo Morando, during the September edition of Milan Fashion Week
- Vogue Fashion Dubai Experience 2016 with a special catwalk

In addition, the collections of the winners will be available at a special temporary store within The Dubai Mall and globally on yoox.com, the worlds leading online lifestyle store for fashion, design and art.

These 25 talented designers are: Abcense, Adriaan Kuiters + Jody Paulsen, Anita Quansah London, Beyond Closed, Brother Vellies, Byungmun Seo, CA&LOU, Cynthia & Xiao, Dent de Man, Elio Abou Fayssal, Faissal El-Malak, Hussein Bazaza, J Moon, Jourden, Maryam Omaira, Matter Matters, max.tan, MaXhosa by Laduma, Nathalie Trad, Sindiso Khumalo, sulvam, Susana Traa, Ujoh, Yirantian and Youjia Jin.

NB: Please see Vogue Fashion Dubai Experience Addendum 2 for a more detailed description of each designer.

Fashion Talks
Fashion Talks led by renowned fashion designers and global industry icons are another asset of this years high-profile event. In-store activations by hundreds of participating retailers, live music and other lifestyle events will also characterise the two-day event.

The second edition of the Vogue Fashion Dubai Experience, held in 2014, welcomed over one million visitors across three days. In-store activities organised by over 200 fashion retailers in The Dubai Mall also contributed to the significant boost in footfall, further underlining The Dubai Malls credentials as the ultimate destination for luxury shopping.

VFDE 2015 official partners are Sephora, Pepsi, Emirates Airline and OSN.

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