Digitization is transforming businesses in every industry, opening up a $2.1 trillion worldwide market opportunity by 2019, according to IDC *. The path to digitization needs a digital network that evolves beyond just connectivity. This new network will allow company innovation, generate insights and develop customer experiences. It will lower cost and intricacy with brand-new orchestration and automation capabilities, while protecting the business with an architecture developed for security.

Cisco recently unveiled its Digital Network Architecture (DNA), an open, extensible and software application driven architecture for digital business. Cisco DNA complements Cisco's market leading, data center based Application Centric Infrastructure (ACI) technology by extending the policy driven method and software method throughout the whole network: from campus to branch, wired to wireless, core to edge. Cisco DNA is delivered within the Cisco ONE Software family, enabling simplified software-based licensing, investment protection and flexibility.

"In the IoT era, enterprises are resolving ways to relocate to digitization with incredible development in networking, including software defined networking (SDN), network function virtualization (NFV), open API's, cloud management, analytics and more. These developments provide great guarantee to improve functional effectiveness and enable digital applications, adoption has actually been slow due to the difficulty in consuming these lots of new innovations. The marketplace requires an solution that incorporates the crucial innovations in networking software application into an architecture that can attain these pledges in an integrated and easy to consume way. Cisco DNA does simply that," stated Mike Weston, Vice President, Cisco Middle East.

Cisco DNA is built on five guiding principles:
1. Virtualize everything to give organizations freedom of choice to run any service anywhere, independent of the underlying platform physical or virtual, on premise or in the cloud.
2. Designed for automation to make networks and services on those networks easy to deploy, manage and maintain fundamentally changing the approach to network management.
3. Pervasive analytics to provide insights on the operation of the network, IT infrastructure and the business information that only the network can provide.
4. Service management delivered from the cloud to unify policy and orchestration across the network - enabling the agility of cloud with the security and control of on premises solutions.
5. Open, extensible and programmable at every layer Integrating Cisco and 3rd party technology, open APIs and a developer platform, to support a rich ecosystem of network-enabled applications.

"The digital network is the platform for digital business," said Rob Soderbery, SVP for Enterprise Products and Solutions, Cisco. "Cisco DNA combines virtualization, automation, analytics, cloud and programmability to build that platform. The acronym for the Digital Networking Architecture-- DNA-- isn't really an accident. We're basically altering the DNA of networking technology.".

Cisco just recently announced automation, virtualization and cloud management abilities in support of the DNA architecture, including APIC-Enterprise Module (APIC EM) Platform and Automation Services, Evolved IOS-XE and Enterprise NFV and CMX Cloud.

To support Cisco clients and partners on this network improvement journey, the Learning at Cisco and Cisco DevNet designer programs are committed to informing and allowing networking professionals transitioning to a software-driven networking design. Network Programmability Specialist Certification is offered built on top of Industry award winning CCIE and CCNP programs. As designers and engineers build on DNA, Cisco is offering training, hands on exercises and certifications to make it possible for the workforce of the future.

Cisco Capital Easy Pay is a brand-new global offer is particularly produced for DNA. It permits a three-year fair market value 0 % lease for all products as part of Cisco DNA. Consumers pay 90 % of the expense, over the three-year term, offering predictable monthly payments and capital management. At the end of the three-year term the consumer has three choices: keep, return and revitalize or purchase the possessions for 10 % of the original purchase rate.