The leading partner for luxury across the Middle East Chalhoub Group, has announced its partnership with b8ta, a retail-as-a-service company with a chain of retail stores which serve as presentation centers for customer electronics and other innovative products.

B8ta Store Founded in 2015 in Palo Alto. The unique concept currently operates 16 flagship locations in the best shopping destinations across the United States and is now taking its stores worldwide, starting with Dubai. The first b8ta store in the region will open in Dubai Mall by the end of 2020 and it will expand its presence in the near future by opening doors to other countries in the Middle East.

b8tas mission is to make retail accessible for all by creating a new type of retail store. The business model, called retail-as-a-service, let brands market, measure and manage offline experiences. Within the stores, brands can launch their products, learn from their customers, and build a world-class retail experience.

It will encourage discovery, demos, and brand advocacy. Set in a premium location in Dubai Mall with a mix of innovative products on display, the b8ta store will do more than just attract savvy shoppers.

Phillip Raub,b8tas president, commented: b8ta is excited to announce its first global location in Dubai later this year. International expansion is a large feat; having a world class partner in Chalhoub has made our ability to bring b8ta's retail-as-a-service model to the region a tremendous experience. We look forward to sharing b8ta with the millions of customers that visit the Dubai Mall every year.

CEO of Chalhoub Group, Patrick Chalhoub, commented: We are proud to partner with b8ta and be part of a new disruptive business model in retail. We want to use this opportunity and be the voice of niche, indie, trendy and upcoming brands.