Real Estate

The launch of Century Tower, a 23-floor residential building in Dubai’s Business Bay, has received an overwhelming response from property investors, selling 190 out of 210 available apartments on the first day.

This project marks a significant milestone for Al Shafar National Contracting, one of Dubai's leading construction contractors, in collaboration with AMBS Real Estate Development and fäm Properties. fäm Properties, as the master agency, was responsible for the strategic planning and market research that guided the project.

Firas Al Msaddi, CEO of fäm Properties, highlighted that the successful launch underscores key factors that alleviate concerns for off-plan buyers, particularly in light of Dubai’s recent storms. "This response from investors can be attributed to the trusted reputation of Al Shafar, whose venture into building off-plan properties for sale has instilled significant confidence among buyers," said Al Msaddi.

Many buyers who purchased units in Century Tower have already expressed interest in future projects by Al Shafar, showcasing the impact of a strong reputation for quality construction and timely delivery. This trend reflects a broader shift in Dubai's real estate market towards reliable, well-built properties that offer long-term value, especially following the recent flooding.

Century Tower was designed to fill a market gap for uniquely crafted residences in Business Bay’s Golden Triangle. The building’s design and layout, along with project specifications, were the result of thorough market research and analysis conducted by fäm Properties’ master agency.

Unlike typical off-plan projects that sell before construction begins, Century Tower's building work was significantly advanced before the sales launch, providing investors with added confidence. "This reduced risk, combined with the building’s prime location, distinctive design, and focus on both investment and premium living, made it stand out," said Al Msaddi.

The partnership between Al Shafar National Contracting and fäm Properties is set to continue with the launch of their next project in October. "The rapid sell-out of Century Tower showcases the strength of Dubai's real estate market and the importance of trusted developers and thorough planning," Al Msaddi added. "As demand surges, projects like this ensure a vibrant and attractive market for both end-users and investors."

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