• Casting Call: Max Fashion Calls out “Real People” to Showcase  Spring Collection in February!
Casting Call: Max Fashion Calls out “Real People” to Showcase Spring Collection in February!

Dubai, United Arab Emirates - 10 th January, 2017: MAX, the largest value fashion brand name in the region, will certainly disclose their spring 2017 collection in February at an amazing style program. Max ‘Fashion for Real People’ project commemorates the innate feeling of style that all real individuals possess and intends to motivate millions extra to accept their unique character.

As part of their ‘Fashion for Real People’ project, Max Style is calling out Real People to walk down the runway to showcase the new collection. Castings will certainly happen at the below places:

MAX Ibn Battuta: 10 th January 12pm - 5pm
MAX Bur Dubai: 11 th January 12pm - 5pm
MAX Sanctuary Mall: 12 th January 12pm - 5pm
MAX Al Ghurair: 15 th & & 16 th January 12pm - 5pm

In the initial stage of 'Fashion for Real Individuals' project, introduced in November 2015, Max joined pressures with Arab youth symbol, Mohammed Assaf. The campaign obtained outstanding function throughout the Middle East region and won the respected Dubai Lynx 2016 honors, landing Silver in Integrated Media category and 2 Bronzes in the Media-Product/Service and Interactive - Online Video categories respectively.

The second phase of the campaign portrays various elements of Mohammed Assaf's day-to-day live. Photographed in an all-natural setup, the pictures record him in a library, at a studio and in the fitness center. The concept is to offer a fun and vibrant collage of cherished moments from Assaf's life, showcasing him in the Max collection that followers could associate with. The project will revive on broadcast, digital and print media Additional info is readily available on Max Style Facebook web page ( www.facebook.com/MaxFashionMENA).

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