Healthcare

Dubai, UAE, January 15, 2017 - Reinforcing its commitment to road safety and the health and wellbeing of its customers, Careem, the region's leading app-based car booking solution, is set to double its Careem Kids fleet in the UAE. Careem Children is a unique service,offering parents a dedicated Careem car that comes pre-installed with a child seat, with the option to add even more seats after demand.

The action better strengthens Careem's strategy to leading by example and maintaining the highest degree of traveler safety throughout all markets where it operates, while additionally promoting ideal techniques on roadway safety and security in the region, to decrease the number of on-road fatalities.

Careem's transfer to double its dedicated fleet for kids presumes particular importance because the fact that failure to use seatbelts is the leading cause of kid deaths from road website traffic crashes. Inning accordance with a recent record released in the local media, a surprising 98% of children in the UAE do not wear seat belts - the key reason why car accidents were responsible for 63% of all kid deaths in the country in 2015. The numbers from the year previously are just as grim, with youngster deaths approximated to have made up 7.7 percent of the 712 people killed as an outcome of car mishaps in the UAE in 2014 - a number that converts right into a disconcerting reality, namely, that approximately one kid died every week of the year.

Careem is aiming to alter this situation with its uncompromising focus on traveler safety, and now by more increasing the Careem Children fleet that places security most importantly, the company intends to produce higher public awareness and instill secure behavior among children with instance.

Mood Lunde, GM of Careem UAE said: "When our customers reserve a service with us, our key objective is to simplify their lives and when it pertains to parents reserving a car for their children, we desire them to enjoy full satisfaction, recognizing that their children remain in risk-free hands and in the careful supervision of a company that. Wait a zero-compromise policy when it pertains to road security.".

As a specialized service for the UAE's youngest travelers, Careem Children has actually already established itself as a prominent selection for working moms and dads in the UAE and the choice to increase the variety of autos in this committed fleet comes as Careem's answer to satisfy the growing demand for this service.

" Our Careem Kids Captains share the same beliefs and are exceptionally concentrated on ensuring a risk-free and comfortable flight for our little customers. For Careem Children, security starts with a buckled-up kid seat, so while our app may say Yalla when you start a reservation, the car begins removaling just after the required safety and security precautions are in place," she added.

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