Business

Caf Barbera Franchise has opened its eighth outlet in the UAE. Located in UPTOWN Mirdiff, the new branch was inaugurated by Giovanni Favilli, Italian Consul General in Dubai; fifth generation family owner Enrico Barbera, CEO and Co-Founder, Caf Barbera Franchise; Sufyan Al Muhaisen, COO and Co-Founder, Caf Barbera Franchise; sixth generation family owner Elio Barbera, Export Development Manager, Enrico Barbera Jr., Development Manager, Caf Barbera; on September 26, 2015. The popular caf brand plans to open at least six more outletsone in London and Istanbul and two each in KSA and Dubai by the end of 2015.

Opened with an initial investment of AED 2 million, Caf Barberas new store will cater to the neighbourhood of UPTOWN Mirdiff, comprising mainly residential properties, schools, and a few commercial establishments. The outlet will address the need of the area for a coffee shop that serves authentic Italian coffee in a relaxing, wholesome and inviting ambience. Its location is perfect for people looking forward to unwind, especially families with children because of its recreational activities.

The opening of the eighth Barbera Caf Franchise outlet in the UAE reinforces the popularity and demand for its coffee, ambiance and wholesome experience, said Enrico Barbera, CEO and Co-Founder, Caf Barbera Franchise. The move is line with our growth strategy to increase our store portfolio to 120 by 2020 and make our quality cups available to coffee lovers in a relaxing environment. Experts have given proper training to the UPTOWN Mirdiff outlets staff to maintain the excellence and taste that Caf Barbera is known for.

Sufyan Al Muhaisen, COO and Co-Founder, Caf Barbera Franchise, said: Cafe Barbera has successfully attracted more business growth and has strengthened its brand presence over the years. To date, there are now more than 53 Cafe Barbera franchisees spread out across various strategic locations with more to open in the next few months, further reinforcing the brand's position as one of the leading coffee shops in the world.

Caf Barbera Franchise boasts of a unique concept in serving authentic Italian coffee. It is proud to share the legacy of its coffee with its rich history and consistent quality that remains unchanged to date. Since 1870, Caf Barbera has consistently satisfied discerning coffee lovers by serving aromatic brews and we will continue to follow this legacy at UPTOWN Mirdiff outlet, concluded Husni Al Mughrabi, Owner of Caf Barbera, UPTOWN Mirdiff.

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