Business

H.E Buti Saeed Al Ghandi, Secondly Vice Chairman of the Board, Dubai World Trade Centre Authority, along with H.E Thomas Kufen, the Lord Mayor of the city of Essen, led the opening of the Middle East's leading horticultural fair, the IPM DUBAI 2017, being held today Tuesday, December 5 and running until Thursday December 7, at the Dubai World Trade Center under the patronage of His Highness (H.H.) Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Air Travel Authority and Chairman of Dubai Airports. The event is being kept in conjunction with the WOP DUBAI 2017, the leading platform for fresh fruit and vegetables in the center East under the patronage of H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai, Minister of Finance and Chairman of Dubai District.

The ever-increasing demand for greening cities with city landscape design and parks development, to name a few has led to the boom in horticulture industry in the region, and has become a significant passion for global floriculture, gardening, city landscaping and design markets, and various other industry-related suppliers. The event, which is open for business and trade visitors, welcomed over 100 exhibitors from 20 countries and 7 official country structures showcasing advanced innovations and innovation in products and services. The Netherlands will certainly be participating in the program with a main nation structure for the very first time. We are happily inviting Finca Holanda from Spain for the new in DWTC to showcase one thousand-year old olive trees.

Quality fresh produce was also amongst the highlights of the WOP DUBAI 2017, which hosted for the very first time the Fruitnet Forum Middle East on December 4, a day prior to the opening. The new networking event organized by leading industry magazine Eurofruit, a member of the publishing company Fruitnet Media International, brought together a few of the region's leading industry players and went over some of the issues of the fresh fruit and vegetables trade in the Middle East.

Tarek Sibai, Project Manager, Planetfair, said: "The opening day of the 12th version of IPM DUBAI indicates the proceeding growth of the industry as the UAE maintains its prominent position in the region as the excellent hub for these markets given its critical place and cutting edge logistics framework. Additionally, Dubai is hosting the Exposition 2020, which sets the program for massive need for greener areas and more plants across the country. Constructing a much more sustainable and healthier setting is just one of the country's priorities in its initiatives to end up being a leading global destination."

The event is likewise hosting numerous workshops throughout the three days for both IPM DUBAI and WOP DUBAI. On December 5, conversations will certainly concentrate on market possibilities from the Azerbaijan Promotion Board and China Global Trade Satisfying. Throughout the second day, the topic on farming modern technologies will discuss 'Application of Humic Substances in Dry (Arid) Areas, Applications and Results by Dr. Yasser Degham of Humintech, Germany and Control Options of Relevant Parameters for Optimal Plant Growth by Herald Braungardt of Step Systems based in Germany, followed by a Barbecue Seminar led by the European Barbecue Industry experts such as Norbert Jedrau, BIAG (Barbecue Industry Association Grill e.V.), Germany and Jaqueline Schneider of Thros Grill GmbH, Germany.

On the third day, there will be different company presentations by exhibitors from Australia, China, Egypt and Unites States.

A new floristry pattern hotspot at the IPM DUBAI 2017 will certainly show how European way of life patterns can be converted right into top-modern floral styles and decorations for a trend-oriented audience. In a motivating display room, German Floral designers' Association (FDF) creative director Manfred Hoffmann provides the European flower designs in the European lifestyle themes "Harmonise", "Equalise", "Energise" and "Rebel". This motivating showroom with the flower styles in a trend-oriented presentation is a highlight in the reasonable. The presentation is sustained by floranow.com, the Middle East's first floral online marketplace.

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