Business

Bridgestone Corporation unveiled its new global brand tagline during a virtual press conference live-streamed lately from the company's Tokyo-based conference and training facility. The new "Solutions for your journey" tagline promotes the company's Mid-Long-Term Business Strategy Framework, which was also presented at the press discussion today by Bridgestone Global CEO and Representative Executive Officer Shu Ishibashi.

The new tagline and renewed Bridgestone brand name are part of the company's continuing conversion and the development of its offering beyond tires and diversified products to include excellent mobility and solutions. Bridgestone has painted a concept of implementing social value and customer value as a sustainable solutions company today, tomorrow and toward the future in 2050, adding to society's advancement with care, confidence and creativity.

"The introduction of the Bridgestone 'Solutions for your journey' tagline signals our company's ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company," said Shu Ishibashi, "We think this moment to be a "Third Foundation (Bridgestone 3.0)" in our company's history, with the "Original Foundation (Bridgestone 1.0)" being in 1931 when Bridgestone was established and the "Second Foundation (Bridgestone 2.0)" taking place in 1988 when Bridgestone merged with the Firestone Tire & Rubber Company. We are thrilled for the future as Bridgestone pushes to offer world-class mobility solutions that deliver enhanced value for our customers and society."

The "Solutions for your journey" tagline will renew the current Bridgestone brand tagline, "Your Journey, Our Passion." The new tagline will be utilized globally in all markets where Bridgestone has sales and operations to increase the company's position as a truly global company. Bridgestone will begin leveraging the new tagline in the second half of 2020 with a full-scale launch prepared for the first quarter of 2021.

For more company stories, visit Bridgestone.com

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