Business

Thrifty Car Rentals UAE has unveiled a forward-looking mobility strategy at Arabian Travel Market (ATM) 2025, aligning with shifting consumer expectations centered on speed, convenience, and personalization in the car rental sector. The brand is set to redefine the car rental experience in the UAE with flexible offerings, smart digital infrastructure, and customer-centric partnerships.

Smart Kiosks and Seamless Booking

A highlight of Thrifty’s showcase at ATM 2025 is the debut of its self-service digital booking kiosks—the first of their kind in the region. These kiosks, equipped with intuitive touchscreen interfaces, enable users to browse, select, and reserve vehicles in minutes, with delivery times ranging from one to three hours. The kiosks are designed to offer a fully digital experience, including real-time verification and payment, and will soon integrate 24/7 live support.

Chand Soni, Head of Retail at Thrifty Car Rentals, Abu Dhabi, emphasized the shift towards integrated, daily-use mobility: “Mobility today is about ease, access, and integration into daily life. Our goal is to meet people where they are—through smarter locations, digital convenience, or partnerships that deliver everyday value.”

Flexible Rentals for Modern Lifestyles

Thrifty is introducing two new rental models tailored for the UAE’s diverse and dynamic customer base. The Monthly Specials plan provides cost-effective access to vehicles with the flexibility to renew or switch as customer needs evolve. Meanwhile, the Lease-to-Own program offers a pathway to vehicle ownership with affordable monthly payments and clear, transparent terms.

Both models target residents, entrepreneurs, and short-term visitors seeking mobility solutions without long-term commitments—addressing the growing demand for adaptable transportation options.

On-Demand Car Rentals at Hotels

In another convenience-driven move, Thrifty has partnered with major hotel chains to launch in-hotel car rental services across key tourist locations. Guests can now book a vehicle directly from hotel lobbies or rooms, enabling spontaneous travel decisions and removing the friction of traditional car rental logistics. This integration reflects Thrifty’s commitment to placing mobility “in the palm of the customer’s hand.”

Expanding Footprint Across the UAE

Thrifty plans to more than double its UAE presence over the next 18 to 24 months, targeting over 100 touchpoints in high-traffic zones such as residential neighborhoods, retail destinations, and transport hubs. This expansion is aligned with the brand’s strategy to create a wide-reaching, digitally enabled rental ecosystem.

Strategic Partnerships to Enhance Value

At ATM 2025, Thrifty also announced new loyalty-driven collaborations. A tie-up with GeoWash UAE will grant Thrifty customers 50% discounts on eco-friendly, waterless car washes. Additionally, a partnership with Ocean Dusk Travels will offer tailored rental packages to travelers, extending Thrifty’s reach into the leisure and tourism market.

These partnerships reflect Thrifty’s broader goal of offering not just rental services, but integrated lifestyle and mobility experiences that add value to cost-conscious, convenience-focused users.

As the UAE’s car rental market continues to evolve, Thrifty Car Rentals UAE’s digital transformation and customer-first approach position it as a forward-thinking mobility partner for today’s travelers and residents.

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