Technology

BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile interactions, announced today that PRIV by BlackBerry , the first-ever BlackBerry mobile phone powered by Android is expected to be available in the UAE early January and also in KSA in the initial fifty percent of January from leading stores.

Integrating the best of BlackBerry's performance, safety as well as personal privacy features with the wide world of Google Play shop applications, PRIV is the epitome of form and also function. It has actually been crafted with the globe's finest innovation and also packaged in an ultra-thin tool-- consisting of a dual-curved screen, touch as well as physical key-boards, modern 18MP cam, and also durable battery-- with distinct devices that enable users to handle and also regulate their privacy.

"PRIV is the first BlackBerry smart device running Android and it develops a brand-new market opportunity for us between East with users who are lodged in the Android ecological community and that are looking for better efficiency and also more powerful personal privacy attributes," stated Mike Al Mefleh, Product Management Director Middle East, BlackBerry. "In enhancement, PRIV is the first Android smartphone to combine the privilege of privacy with every one of the most vital features customers have to power via their day: a BlackBerry key-board, large size screen, superb battery life, BlackBerry productivity and safety functions, powerful specs as well as accessibility to the world's biggest app ecosystem.".

A New Standard for Security as well as Privacy.
PRIV was created with safety at its core, structure on BlackBerry's heritage of protection and also keeping exclusive its customers' information. Protection highlights include:.

- Advanced Privacy Controls: The exclusive DTEK by BlackBerry application for Android screens and credit records on application access to the microphone, video camera, area and also individual details, allowing users to be positive that their individual data is being maintained exclusive. Individuals can understand at a glimpse when their privacy could be at risk so they can act to improve it.
- Secure Hardware: BlackBerry's hardware root of trust, a distinct manufacturing procedure, injects cryptographic secrets right into the gadget equipment, offering a protected structure for the entire system.
- Verified Boot and Secure Bootchain: Keys have been embedded to verify every level of the device from equipment to OS to applications in order to ensure they have not been tampered with. Furthermore, hundreds of adjustments were made to set the Linux bit with numerous patches and also setup modifications to boost safety.
- Fully assisted on BlackBerry's EMM Solution: PRIV can be integrated with our leading EMM solution, BES 12, which supplies cross-platform administration of PRIV as well as various other devices; providing a complete end to end safety remedy and safe cooperation applications for company users like Secusuite for secure voice and also WatchDox for secure report sharing.

A New Standard for the Slider Form Factor.
As part of BlackBerry's cross-platform approach to give a better choice of safe and secure options to its clients, customers will certainly see a seamless merging of key BlackBerry 10 productivity features like the BlackBerry Hub as well as BlackBerry Calendar right into PRIV. Additional crucial functions consist of:.

- Full Android App and Ecosystem Experience-- PRIV brings extraordinary brand-new features to the Android platform and gives users full access to over one million applications: whether it's Instagram, Spotify, Uber or BBM , you'll locate it on Google PlayTM.
- Best of Both Keyboards-- offers the freedom to select between a virtual keyboard or a physical keyboard for rate and precision.
- Tough and also Beautiful Screen-- A stunning 5.4-inch immersive dual-curve OLED screen supplies lots of space to work or play with rich shades, deep black degrees as well as less power usage. At a resolution of 2560x1440, it sporting activities an extraordinary pixel thickness of 540 PPI-- 4x the amount of pixels of a conventional HDTV. Along the screen's bent edge is the Productivity Tab that offers an "at a glimpse" sight of the most essential details from BlackBerry Hub, Calendar, Task, and Contacts.
- Full-day Battery Life-- PRIV has a 3410 mAh battery with sufficient power to develop to 22.5 straight hrs of combined usage *.
- State-of-the-Art Camera-- Engineered to supply professional looking images with minimal initiative, an 18MP electronic camera, approved by Schneider-Kreuznach , integrates technologies commonly located in DSLR cameras.
- Powerful Performance as well as Expandable Storage-- PRIV is powered by the Qualcomm Snapdragon 808 cpu, a premium-tier chipset designed to offer customers a superior as well as convincing customer experience along with comfort with Qualcomm SecureMSM modern technology and Qualcomm Snapdragon StudioAccess content security. Plus, with 32 GB of onboard storage space and also support for micro SD cards up to 2TB, the brand-new PRIV gives individuals the flexibility to add cost effective as well as hot-swappable storage to download, mount, record and share as their demands progress.
- BlackBerry Natural Sound - PRIV comes with powerful sound speakers and a three-microphone system that provides a high-grade paying attention experience. BlackBerry Natural Sound Technology is built in to adjust Wi-Fi and also cellular phone call noise relying on phone location and background sound, automatically changing quantity so users don't need to.
- Android for Work-- PRIV comes prepared for job. Android for Work assistance enables quickly, basic and secure assimilation with the organization environment. Seamless assimilation with Google Play for Work makes it possible for simple access to IT-managed applications.

While PRIV will supply a choice in operating system to new and also existing customers, the company continues to be fully commited to the BlackBerry 10 operating system, and also will certainly remain to launch system updates focused on safety and privacy improvements.

Availability as well as Pricing.
PRIV is expected to be available in the UAE early January and also in KSA in the initial fifty percent of January from leading retailers and will be offered at a suggested market price of AED 2899 and SAR 2899.

For more details on PRIV, visit BlackBerry.ae/ PRIV. Follow all updates to PRIV on the Inside BlackBerry blog (blogs.BlackBerry.com).

* Based on blended usage scenario. Numerous aspects influence battery life, consisting of network connection, application use, feature setup as well as battery age. Actual outcomes might vary.

- Tough and Beautiful Screen-- A spectacular 5.4-inch immersive dual-curve OLED display supplies lots of space to work or play with rich shades, deep black degrees as well as less power usage. Along the display's bent edge is the Productivity Tab that gives an "at a look" sight of the most important details from BlackBerry Hub, Calendar, Task, as well as Contacts.
- Android for Work-- PRIV comes prepared for work. Android for Work support permits for quickly, basic and also safe assimilation with the enterprise environment. Many aspects influence battery life, consisting of network connectivity, application usage, function arrangement as well as battery age.

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