Agthia Launches Five Innovative Products at Gulfood 2019 in line with UAE Innovation Month
Dubai, United Arab Emirates, 19 February 2019: Demonstrating its commitment to enhancing the UAEs food and beverages industry through innovation, Agthia Group PJSC announced today at Gulfood 2019 the launch of two new innovative products to meet consumers varied requirements.
In an exclusive press conference held at the World Trade Center in Dubai, Agthia unveiled the regions first zero-bromate-branded drinking water, Al Ain Zero Bromate, alongside the regions first vitamin D fortified flour, Grand Mills Vitamin D. Both products are part of Agthias unwavering commitment to innovation in meeting their consumers fast-evolving health and wellness needs and expectations.
Al Ain Zero Bromate is bromate-free drinking water where advanced technology has been implemented to reach Zero Bromate in bottled water. The product, which will be available in pharmacies and hospitals as early as March this year, is light on the kidneys for people of all ages, suitable for people with pre-existing kidney conditions and it is one of the best waters to consume during pregnancy.
On the other hand, Grand Mills Vitamin D Flour is a multipurpose fortified flour that contains 100% of the Total Daily Requirement of vitamin D to help address the UAEs sunshine vitamin deficiency. Grand Mills Vitamin D Flour will be available across major retailers and hypermarkets throughout the UAE from March 2019 on.
H.E. Eng. Dhafer Ayed Al Ahbabi, Agthia Group Chairman, said, We are very proud to introduce a number of innovations during the UAE Innovation Month that can positively impact our consumers and the markets where we operate. Our commitment to adding value to customers, shareholders and the wider community remains our number priority.
Tariq Ahmed Al Wahedi, Agthia Group CEO, said, "Agthia continuously studies the market to identify product gaps that can improve our consumers lifestyles. Combining our deeply rooted knowledge of our customers, our continuous drive to integrate science in the food and beverages industry, and our partnerships with various government organizations, has enabled us to introduce groundbreaking innovative products to the UAE and the region.
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