Entertainment

Snapchatters can access interesting new content this Ramadan, with exclusive new shows from Snapchats Discover partners available via the app. With forty new Snapchat Shows curate in partnership with Broadcasters, Digital Natives and Creators in MENA, Snapchatters will have a lot to pick out from during the Holy Month.

Snap is stepping up the quantity of new Ramadan Shows to react to the developing need of Snapchatters in the region. Total time spent on Discover content grew by more than 80% year on year from Ramadan 2018 to 2019.

Discover partners create a range of shows such as Ramez Majnoon Rasmi from MBC, in which Egyptian star Ramez Galal returns with a more interesting and suspenseful edition to his well-known Ramadan hit show; Make it Saudi from Webedia Arabias Atyab Tabkha, a show that follows a young Saudi couple with a ardour for fusing and innovating new dishes out of famous Saudi food; La Tgoolha from Saudi Broadcasting Authority, a exhibit in which the broadcaster interviews the contestants in the parks and markets and asks them to carry particular things from the stores besides telling the name of the purpose; Fatafeat from Discovery Networks MENA, the greatest food brand in the Arab world providing scrumptious recipes; and Tikriyat Tash from Saudi Broadcasting Authority, a show that brings back one of Ramadan's greatest ever shows, Tash ma Tash Content focuses on topics

Mofeed Alnowaisir, Chief Digital Officer - MBC Group said: Our aim is to create digital experiences that encourage ardour in the audiences and have interaction with our content. Snapchats Discover feature offers a strong platform for us to supply a range of innovative and exciting content that displays what is applicable in peoples lives nowadays and what our audiences in the region are generally passionate about. We are doubling down our content providing on Snapchat this Ramadan to provide a host of shows that supply highly interactive, thought-provoking and exciting experiences.

Ahmad Nada, Director of Partnerships - UTURN Entertainment said: "Our aim is to leverage our learning from our 2.1 Million followers on UTURN Snapchat channel by developing hyper-local content to entertain and inspire the Saudi audience in the course of Ramadan. For that reason, UTURN created 'What Grinds my Gears' an exhibit that highlights the relatable frustrations Saudis and Arabs are going through in a comedic way. ATYAB TABKHA additionally created 'Make it Saudi' and 'Clueless in the Kitchen' shows which will provide leisure and cooking suggestions to spice up traditional dishes which we are very excited about."

Rami Saad, Head of International Content Partnerships at Snap, said: Its fair to say this is going to be a special Ramadan for all of us observing the month. Its our responsibility to inform and entertain Snapchatters and we have a complete slate of exclusive and new Shows from excellent partners who put the community and their mission first to make this possible. Im stimulated by the dedication we have viewed from everyone and I cant wait for this slate to go live.
To view Discover shows, swipe right on the Snapchat app, search for the show you prefer to watch and subscribe.

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