Dress, Fashion & Lifestyle

Dubai has always been a hub for luxury and innovation in the beauty industry, and in 2024, local make-up brands are taking the world by storm with their exceptional products. From Huda Beauty to emerging names like Feather’s Beauty and Odist, here are the top 10 local make-up brands in the UAE that every beauty enthusiast, both in Dubai and around the world, needs to know.

Huda Beauty

Founded by the iconic beauty influencer Huda Kattan, Huda Beauty has become a global sensation. Today, it is a top brand globally and is widely used by fashion influencers as well as celebrities. The brand offers a wide range of cosmetics, including eyeshadow palettes, liquid lipsticks, and foundation, renowned for their exceptional quality and innovative formulas.

Feather’s Beauty

Feather’s Beauty is a Dubai-based brand known for its cruelty-free and vegan makeup products. Founded in 2018 by Hessa Falasi, the brand is celebrated for its ethically sourced and animal-friendly makeup offerings, including foundation, blush, and lipsticks, all crafted with natural ingredients to nourish the skin while enhancing beauty.

Odist

Established by Hind Al Mulla in 2018, Odist is inspired by her passion for clean beauty and sustainability. The brand specializes in clean and eco-friendly makeup products, formulated with natural ingredients to promote healthy skin. Its collection includes a variety of makeup essentials, from organic lipsticks in rich, vibrant shades to mineral-based foundations that provide flawless coverage.

Shirley Conlon Organics

Founded in 2016 by Shirley Conlon, a Dubai-based beauty expert committed to organic and cruelty-free skincare, Shirley Conlon Organics is known for offering skincare and makeup products that prioritize natural ingredients and sustainable practices. Its wide range of products is infused with botanical extracts, vitamins, and minerals to nourish and protect the skin while enhancing its natural beauty.

Project bYouty

Founded in 2019 by Sheikha Amal Al Maktoum, Project bYouty is a unique beauty platform that celebrates diversity, inclusivity, and self-expression. The e-commerce platform offers a plethora of renowned brands listing including Sarah Chapman, Revitalash, Emma Hardie, and more, providing blushes, foundations, lipsticks, etc. for diverse skin tones and preferences, from bold and vibrant to subtle and natural hues.

Doll Beauty

Doll Beauty is a UAE-based brand known for its playful and vibrant makeup offerings. Founded in 2015 by sisters Narmin and Neelam Mawji, Dubai-based entrepreneurs, the brand offers bold eyeshadow palettes, sparkling highlighters, and amazing Doll lipsticks and glosses, setting itself apart by celebrating individuality and encouraging women to have fun with their looks.

The Camel Soap Factory

While not exclusively a makeup brand, The Camel Soap Factory offers skincare products that lay a perfect foundation for makeup application. It was founded by Stevi Lowmass in 2013. Their natural and handmade soaps, moisturisers, and lip balms are crafted using locally sourced ingredients, making them a favourite among eco-conscious consumers.

Shiffa Beauty

Shiffa Beauty combines traditional Arabian ingredients with modern skincare technology to create luxurious makeup products that prioritise skin health. It was founded by Dr Lamees Hamdan, a Dubai-based dermatologist and skincare expert in 2004. From rejuvenating foundations to nourishing lipsticks, each product is infused with the essence of the Arabian Peninsula.

These local make-up brands in the UAE have truly redefined the beauty industry in 2024 with their commitment to quality, innovation, and ethical practices. As they continue to gain recognition on a global scale, they pave the way for a more diverse and inclusive beauty landscape, inspiring women around the world to celebrate their individuality through makeup.

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