In an evening steeped in glamour, energy, and celebration, Pournami Murali clinched the coveted title of "Face of Arakkal Gold and Diamonds" on April 28, 2025. The high-profile contest was held as a highlight of the grand launch festivities for the jeweler’s new flagship showroom at Safari Mall, Sharjah.


Organized in collaboration with the UAE’s popular Malayalam radio station, Hit 96.7 FM, the competition brought massive community engagement and entertainment to the mall's concourse. The finale was steered by renowned radio personality RJ Midhun, whose trademark wit and vibrant stage presence kept the capacity crowd enthralled throughout the evening.


Murali vied for the crown alongside 15 other talented finalists chosen from across the Emirates. Across successive judging rounds designed to test stage presence, articulation, and grace, she impressed the jury panel with her poise and charisma, ultimately earning the top spot in a tightly contested showcase.


The pageant formed an integral part of the retailer’s expansion milestone, unveiling Arakkal Gold and Diamonds’ expansive new showroom tailored for bridal, everyday gold, and certified diamond jewelry in Sharjah.


With the crown in hand, Murali now steps into the spotlight as the brand's ambassador, set to feature in upcoming seasonal campaigns and signature creative showcases across the UAE. The night concluded with a showcase of Arakkal’s premier collections, marking a glittering debut for both the flagship destination and its newly crowned face.