The Brands for Less Group has launched a new store located on the ground floor of the mall, near the main entrance that stretches over an area of 652 sqm at Al Ain Mall in Kuwait Area, Al Ain. The new store, which follows the same off-price business model, will feature items including clothing, homeware, sportswear and toys, among others. To add on, it will feature a section dedicated exclusively for Tchibo, a German brand which offers premium quality clothing, household items, electronics, and electrical appliances, which is widely known for its product durability and special designs at competitive prices.

The launch of a new store is a part of the BFL Groups rapid expansion strategy for this year, which focuses on increasing the reach and customer base of its prime concept Brands for Less as well as the other sub-brands alongside.

We are excited to introduce the first Brands For Less store in Al Ain. We launched this store after experiencing a high demand from our loyal customer base. Moreover, our vision is to make Brands for Less more rooted in the regional market by launching new stores during the course of this year. It is worth mentioning that although 2020 was tough on many businesses, the year marked growth of our presence in the UAE and GCC, with new stores coming soon in Kuwait and Oman. We are also in talks to launch new stores in three different locations. commented Toufic Kreidieh, Chief Executive Officer of BFL Group regarding the expansion.

Users can now visit the Brands for Less social media account @brandsforless for more updates and shop online at www.brandsforless.com.