Technology

 Unifonic, the Middle East’s leading conversational AI platform and SaaS provider, showcased its latest AI-powered solutions designed to enhance digital commerce during Seamless KSA 2024, held from October 22 to 24 in Riyadh Front, Saudi Arabia. The company introduced its enterprise-grade customer data platform (CDP) ‘Audience’ and highlighted its advanced conversational marketing and support solutions aimed at transforming customer engagement across sectors like payments, fintech, banking, retail, and eCommerce.

A key feature of Unifonic's participation is the launch of ‘Audience,’ a powerful tool that works alongside its customer journey builder, ‘Flow Studio.’ Together, they are set to reshape customer experience by boosting marketing efficiency, Return On Investment (ROI), customer loyalty, and lifetime value. ‘Audience’ integrates real-time automation, data-driven insights, and signals to create personalized campaigns across major communication channels such as WhatsApp, SMS, Voice, and Push notifications.

Ahmed Hamdan, CEO and Co-Founder of Unifonic, emphasized the importance of personalized customer interactions: "Unifonic’s participation in Seamless KSA 2024 reaffirms our commitment to enhancing customer experience through AI-powered innovation. Our advanced AI solutions empower businesses in Saudi Arabia and beyond to deliver dynamic, personalized interactions, improving overall customer engagement."

‘Audience’ addresses challenges like ineffective segmentation and campaign optimization by enabling omnichannel integration and real-time performance insights. Its attribution dashboard provides advanced visibility for digital advertising, optimizing Click-to-WhatsApp campaigns and improving Return On Advertising Spend (ROAS).

Unifonic’s vision aligns with Saudi Vision 2030, focusing on consolidating its pioneering role in the region’s communications ecosystem. Through its advanced AI tools, the company empowers businesses to streamline customer-centric marketing strategies, further solidifying its position in the Middle Eastern market.

• Tags
• #Business
• #Magazine
• #Lifestyle