Business

THE FRNTAL, a leading celebrity and talent management agency, has announced a strategic expansion into key global markets, reinforcing its position as a premier partner for high-profile individuals and brands seeking elite representation and narrative-driven brand leadership.

As part of its global growth strategy, THE FRNTAL is establishing a new headquarters in Dubai alongside its existing offices in Los Angeles and London. This move aims to meet the increasing demand for strategic talent management, curated branding, and high-level public relations services across international markets.

Expanding Global Footprint

THE FRNTAL has built a strong reputation for managing actors, musicians, entrepreneurs, and industry leaders, helping them shape their public personas and long-term legacies. The agency’s expansion is a response to the evolving cultural landscape and the rising need for comprehensive brand strategies that extend beyond traditional publicity efforts.

“Our mission has always been to support our clients with strategy and substance,” said Shery Lunardi, Founder and Director of THE FRNTAL. “This expansion marks a significant milestone in our ability to serve talent and brands on a global scale while maintaining our personalized and intentional approach.”

Enhancing Services for International Markets

With its expanded operations, THE FRNTAL is introducing a suite of enhanced services tailored for clients navigating global markets. These include:

• International brand partnerships

• Multilingual campaign development

• Cross-market media placements

• VIP access to global cultural events

• Regional liaison and strategic consulting services

The firm’s expertise spans six key areas:

1. Celebrity and talent management

2. Public relations and editorial media strategy

3. Brand building and strategic partnerships

4. Influencer and VIP access networking

5. Publicity campaign development

6. Entertainment and business consulting

A Hybrid Approach to Talent and Business

THE FRNTAL operates at the intersection of public relations, business strategy, and reputation management, recognizing the deep interconnection between fame, brand equity, and long-term business success. The agency’s hybrid approach ensures that clients not only gain visibility but also maintain influence and credibility in a competitive landscape.

“Visibility alone is not enough in today’s digital age,” Lunardi explained. “The real value lies in positioning—how you present yourself, how you engage with audiences, and how you are remembered.”

Cultural Alignment and Industry Influence

With the rapid evolution of global media and the increasing challenges of influencer saturation, THE FRNTAL prioritizes cultural alignment over mere exposure. By maintaining strong industry relationships with editors, brand executives, and event producers, the agency ensures that its clients secure meaningful opportunities on red carpets, magazine covers, and strategic brand collaborations.

Future Outlook and Industry Momentum

THE FRNTAL’s expansion includes the introduction of private client divisions offering advisory services for ultra-high-net-worth individuals, family brand legacy-building, and executive thought leadership development. This initiative aligns with the agency’s commitment to crafting long-lasting cultural influence and business impact for its clients.

With its continued innovation and growing influence in entertainment, fashion, and business, THE FRNTAL is set to redefine talent representation and brand strategy globally. “We’re creating architecture for influence—custom-built for every individual or brand we represent,” Lunardi concluded.

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