Tarahum Charity Foundation Launches AI Agent Rahma to Simplify Access to Giving and Community Services
Tarahum Charity Foundation has launched Rahma, an artificial intelligence (AI) agent on its website, to help donors, customers and visitors navigate its digital services and access information about charitable initiatives more easily.
Designed as a digital companion, Rahma guides users through the foundation’s website, directs them to relevant information and services, and explains how they can participate in its programmes.
The launch marks another step in Tarahum’s digital transformation, with a focus on using technology to improve accessibility and make charitable services more efficient.
AI Agent Supports Donors and Website Visitors
Rahma is designed to assist users at different stages of their interaction with the foundation. Visitors can use the AI agent to find the services they need, obtain answers to common questions and understand how to get involved in charitable initiatives.
Its name, which means “mercy” in Arabic, reflects Tarahum’s belief that technology should be measured by the positive impact it creates for people.
The foundation said the initiative aims to bring its services closer to the community and make it easier for individuals to contribute to humanitarian and charitable activities.
Launch Inspired by Dubai-it and UAE Innovates
The introduction of Rahma follows the Dubai-it approach set by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. The approach emphasises turning ambition into achievement and embedding dedication, generosity and sincerity into institutional and community initiatives.
The launch also coincides with UAE Innovates, a nationwide initiative held throughout November to celebrate innovation across different sectors.
Through Rahma, Tarahum aims to demonstrate how artificial intelligence can support charitable and humanitarian work while improving the way people access assistance and participate in community initiatives.
Tarahum Highlights Technology's Role in Humanitarian Services
Dr. Ahmad Tahlak, General Manager of Tarahum Charity Foundation, said the foundation evaluates technology based on the difference it makes in people's lives.
He explained that Rahma was developed to guide website visitors towards relevant information and services, improve their experience and advance the foundation's digital transformation.
Tahlak added that the initiative draws inspiration from the directives of Sheikh Mohammed bin Rashid Al Maktoum, the Dubai-it approach and the Message of Mercy.
He said the foundation intends to use AI to strengthen its services and improve interactions with the community. Its broader mission includes providing healthcare, educational and housing assistance reliably and transparently, while enabling people to support those in need.
Rahma to Answer Customer Queries Around the Clock
Abdulla Al Kaabi, Head of Customer Service at Tarahum Charity Foundation, said Rahma addresses frequently asked questions, including queries about required documents and how to follow up on applications.
The AI agent provides assistance at any time, helping users understand their next steps without waiting for a response from the customer service team.
According to Al Kaabi, this will allow employees to focus on cases requiring personal attention, particularly those involving People of Determination and senior citizens.
He added that Tarahum plans to continue developing Rahma based on the questions it receives, enabling the system to respond more closely to users' needs.
Rahma Now Available on Tarahum Website
Rahma is now accessible through the Tarahum Charity Foundation website as part of its ongoing efforts to improve the customer experience and make its charitable services and initiatives easier to access.
The launch reflects the foundation's broader approach to combining digital innovation with its humanitarian mission, using AI to simplify interactions and encourage greater community participation in giving.
