Food & FMCG

Mai Dubai, a leading bottled water company in the UAE that is completely owned by Dubai Electricity and Water Authority (DEWA), earned this year the three-star Superior Taste Award, the highest ranking given by Brussels-based International Taste Institute, the world leader in the examination and also accreditation of consumer food & drinks by expert chefs and sommeliers. The award was provided in recognition of the superior preference and also high quality of Mai Dubai's Zero Sodium Alkaline Water item.

Greater than 200 expert taste specialists gave the freshly launched cutting-edge mineral water a ranking of 92 percent throughout the sensory assessment phase. The jury members adhered to an organized approach throughout the rigorous blind judging procedure. where products are blind-tasted as well as scored based upon their appearance, taste, aroma, as well as structure.

In addition to their superb rating for Mai Dubai's product, the judges likewise made high commendations to the mineral water launched as it offers the UAE population a healthy and balanced alcohol consumption water, especially those who are leading an active lifestyle. In formulating the product, Mai Dubai has removed the water's sodium and also increased its alkaline degree to assist increase a person's metabolism and moisturize the body quicker.

Alexander van't Riet, Chief Executive Officer of Mai Dubai, said: "This prominent 2020 Superior Taste Award reflects our uncompromising dedication towards quality and quality. We are delighted that even the global specialists have identified the first-rate characteristics of our No Salt Alkaline Water. It is an item that tastes practically the like Mai Dubai's timeless water items that consumers enjoy. We would love to thank the judges and the team behind the International Taste Institute for this honor. This acknowledgment will certainly further motivate and also stimulate our creative thinking and also maintain our management as a sustainable as well as ingenious mineral water carrier in the UAE as well as the region."

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