Splash, The Middle East's largest high-street fashion retailer has launched its new season collection at a grand fashion extravaganza in Dubai. The brand was introduced, for the first time, See Now Buy Now, which allows all fashion lovers to buy their favorite pieces from the fashions' runway on the spot. The new clothing line is available in the store and at the Splash online store, making it instantly available to all fashion artists.

Two fashions show backstage giving viewers a closer and personal look of the season's most popular styles and trends. The event was attended by renowned socialists and fashion influencers who are in the fashion industry. Splash's recently appointed brand ambassador, Bollywood superstar, Jacqueline Fernandez, with the Raza Beig, Director - Landmark Group and CEO of Splash and Renuka Jagtiani, Chairwoman and CEO of Landmark Group, Covered the fashion show with fancy and glamour.

Landmark Group director and CEO of Splash, Raza Beig, Said: We want our consumers to be more connected and cultures more diverse; so our new season collection deals with past and future stories. Inspired by culture, heritage, as well as innovation, creation and fusion, this collection is designed with Asian and Arab consumer preferences in mind. We want to encourage, inspire and motivate our customers to change from buying more to better. We hope that durable vintage styles and modern influences will delight our customers.
The new season collection celebrates past and future fashion with a combination of four main themes: Traditional lux, refined grunge, futuristic retro and modern combat. With a mix of hot checks and floral patterns, stylish silhouettes and playful and lively color schemes, the latest set is definitely set to turn heads. The new collection features a full womenswear round in 90s denim style, plus an excellent selection of monotones and an integrated set to give that perfect classic statement to men.

Customers can choose from a selection of stylish ensembles - flowing dresses, majestic coats & jackets, casual blouses, all of which reflect the traditional elegance and modern attitude, in true splash style. . For more information, visit www.splashfashions.com