Technology

Samsung Electronics, Middle East and North Africa, in collaboration with Anghami Inc., the leading music streaming platform in the region, has launched the ‘Flippin Possible’ (بكل درجة أقدر) campaign. This initiative celebrates self-expression through the Galaxy Z Flip5, highlighting the fusion of technology and personal style that enables users to showcase their unique identities and creativity.

The ‘Flippin Possible’ campaign is built on the belief that anything is achievable, focusing on three core passions — music, dance, and art — to inspire creativity and celebrate diverse talents across the region. The Galaxy Z Flip5, a tool of self-expression, is central to this campaign, encouraging users to embrace boldness in all their endeavors.

Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA, expressed excitement about the collaboration, saying, “We are thrilled to collaborate with Anghami and these incredible local talents to bring the ‘Flippin Possible’ campaign to life. This campaign is all about celebrating self-expression and the limitless possibilities that come with the Galaxy Z Flip5, and we can’t wait to see how our users will embrace and express their creativity through music, dance, and art.”

Musical Collaborations

To bring this vision to life, Samsung partnered with three renowned music artists from the Middle East:

• Flipperachi (Bahrain)
• Lamia Al Malki (KSA)
• Siilawy (Jordan)

Each artist created a unique track reflecting the essence of self-expression and the campaign’s core message. These tracks are available on the Anghami app:

• Hob Al Madina (feat. Siilawy) – A tribute to city life and love: Listen Here
• Aaysha Hayati (feat. Lamia Al Malki) – Celebrating living life to the fullest: Listen Here
• Flippin’ Possible (feat. Flipperachi) – Encouraging listeners to express themselves and embrace all possibilities: Listen Here

Artistic Contributions

In addition to musical collaborations, Samsung teamed up with Dubai-based artist Ibrahim Zaki to create three album covers and a special limited-edition Galaxy Z Flip5 cover design. These designs embody the campaign’s spirit with the message #بكل_درجة_أقدر (‘Bekol Daraja Akdar’, meaning in every degree possible), allowing users to express their unique personalities.

Dance and Social Media Integration

Samsung also collaborated with talented dancers and choreographers Joyce Amil from Dubai and Nehmat Abdelkhalik from Lebanon. To further amplify the campaign, Samsung partnered with TikTok to launch a special Branded Effect called ‘The Flip Side,’ exclusive to the UAE and KSA. This effect encourages users to dance to each of the three tracks, showcasing their moves and creativity.

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