Technology

In line with its expansion plans, PCCI Group, a leader in consumer experience and operations outsourcing announced the appointment of Juan Bezn as its Chief Commercial Officer.

In today's extremely competitive environment where most businesses are going digital, companies have to provide the best consumer experience in order to distinguish themselves from their rivals. With the Middle East region blazing a trail for smart technology adoption, the strategic relocation of the PCCI Group's head office to DIFC in Dubai is perfectly lined up to take advantage of the huge capacity that the PCCI Group predicts to expand its activities and strengthen its operations delivery design in the in the area, including the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman. To be able to lead the PCCI Group in its effort to assist businesses distinguish themselves in this competitive, dynamic environment of digitization by means of customer experience, PCCI has actually discovered the perfect prospect in Bezn.

Bezn has actually been turned over with supervising the business's operations in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman markets along with enhancing PCCI Group's position of providing complete multi-channel client experience services, which will make it possible for customers to not just improve their total customer life cycle, however likewise assist them in ending up being market leaders in an effective and successful way. He will also be accountable for growing PCCI Group's market share in the Middle East in addition to emerging markets within the region throughout the general public sector and different industries such as banking, telecom and IT.

Before signing up with PCCI Group, Bezn worked as the Marketing Vice President for Sapphire, a subsidiary of Saudi Telecom Company, and was accountable for the value recommendation, rates and the customer journey meaning of this mobile operation in Saudi Arabia. Bezn likewise dealt with the Telefonica Group for 15 years where he held various management in between 1999 and 2014 culminating as Group Marketing Director wherein he was responsible for establishing substantial transformational projects within the company, particularly, Digital Transformation, Customer Experience and Data Monetization. Prior to working with the Telefonica Group, Bezn worked for IBM for 10 years.

"We are delighted to invite Juan to PCCI Group. His experience will be important as we extend our innovative offerings in the Middle East specifically in the Public Sector, Retail and Telecom markets. His proven experience in transformational customer engagement and digital transformation projects in Europe, Latin America and Middle East, are crucial components of the new values and services that PCCI is developing and showing their clients in this new digital world, which will allow them to grow and transform their business by enhancing the whole customer experience," stated Nidal Kamouni, CEO, PCCI Group.

"PCCI Group is an unique organization within the industry and I am confident that my experience and understanding will assist the business drive the desired development and success in the region. One of my key goals is to expand on the strong consumer base in the Middle East, which the business has actually seen in the last quarter. The Group's focus will be on supplying an unique multi-channel customer experience, leveraged on tested outsourced delivery capabilities, to consumers in the UAE and throughout the Middle East, Europe and Africa," stated Juan Bezn, Chief Commercial Officer, PCCI Group.

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