Abu Dhabi, United Arab Emirates, 14 February 2019: The region's homegrown online shopping destination and marketplace, noon.com, is proud to serve and support the brave men and women of the United Arab Emirates (UAE) Armed Forces through an exclusive partnership with Homat Al Watan.

Homat Al Watan, or Homeland Protectors, card was launched in 2015 to support and provide benefits to its holders from the Armed Forces and the Ministry of Defence.

The partnership was announced during a signing ceremony attended by Officers of the Armed Forces and Homat Al Watan, and Mohamed Alabbar, noon Founder, which was held at the Armed Forces Officers Club and Hotel in Abu Dhabi.

Major General Staff Pilot Khalaf Nasser Al Qubaisi, Chief of Logistics Staff, said: The partnership with noon provides valuable discounts and benefits on noons digital platform, which confirms our belief in the important role of social and community services for Homat Al Watan cardholders and their families.

Alabbar added: "The partnership with Homat Al Watan is an important initiative for our countrys servicemen, and e-commerce will offer them an array of choices and benefits. noon is a vibrant digital platform that caters to the needs of customers, and supports the development of a home-grown, innovative and unique marketplace.

As the digital home team of the Middle East, noons partnership with Homat Al Watan, will provide Homat Al Watan card holders and their families with exclusive discounts and noon credits in a show of deep gratitude for their brave contributions to their homeland and the region.

The generous discounts will be provided via the Homat Al Watan programme and will be applicable across all of noons online shopping categories including fashion, home, groceries, electronics and appliances.

noon presents a compelling alternative retail choice through its website or dedicated iOS and Android apps as it brings a growing product assortment thanks to connections with the local retail community.

As a customer-focused and Arabic-first e-commerce platform, noons core values lie in nurturing local talent to foster growth and innovation to support the region's digital ecosystem and ensure it is protected for generations to come.

From here, for here.