Naturally Playful / Naturally Kenzo
This year evian and French fashion house KENZO, partner to create a pure bottle, driven by a playful yet distinctly mysterious spirit.
KENZOs Creative Directors, Carol Lim and Humberto Leon have united with evian to convey their graphic, intimate vision for a unique, one-of-a-kind bottle. The mysterious and strange uvre of artist and director David Lynch influenced the KENZO Fall-Winter 2014 collections for men and women and it is in this vein that the bottles motif features a broken floor pattern, toying with the idea of shifting the elements.
Offering a magnifying glass effect when full, the bottles purple fragmented pattern is penetrated by a sole lime zig-zag, giving the holder a distorted and skewed view of its ultra-pure contents.
Born in the purity of the Alps, dressed with a twisted spirit, the bottle embodies a naturally playful energy: a theme that united the two brands.
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