Business

'Shop Bahrain' Organising Committee revealed today the success of the 30-day celebration which ran up until the 23rd of January further restating the major objectives of the all over the country celebration which was to promote the Kingdom's economic climate.

Organisers also emphasized that the four-week event was able to boost the retail and also tourism market through a month-long schedule of events, advertising offerings as well as drawing draws which enticed site visitors from bordering countries.

"The celebration did not only achieve its main goals, however also went beyond the anticipated success as it infused more than BD11 Million throughout the 30-day occasion," said 'Shop Bahrain' Project Director, Nawaf Al Koheji adding that the ordinary daily sales ares increased by 30 % during the second edition of the festival when as compared to the inaugural version, with sales getting to BD350,000 in comparison to in 2014's daily sales purchases of BD 270,000.

"The celebration enticed consumers from Bahrain and neighboring Gulf countries and also this was mostly as a result of a roadshow organized throughout the build-up to the launch of Shop Bahrain," he said. A group representing Shop Bahrain went on a three-country roadshow to the Kingdom of Saudi Arabia, Kuwait as well as Qatar to advertise the festival and also urge intra-tourism between Gulf nations.

More discussing the economic effects of the festival, Mr Al Koheji included that "the celebration had a positive influence on the neighborhood economic situation by developing greater than 175 short-lived work opportunities for Bahraini young people. In addition, the markets held throughout the festival welcomed 160 local companies who got the possibility to showcase their items to local and also local visitors.".

Shop Bahrain organisers also exposed that the various events and also activities arranged throughout the celebration added in rejuvenating and also reinforcing the retail sector by bring in shoppers to the getting involved mall and retail outlets. Over 60,000 visitors went to the different event held, from which 30,000 visitors went to the month-long ice-skating rink situated at Al A'ali Shopping Complex in addition to 1,800 participating in the 'Taste Tour' kept in Adliya featuring 13 participating electrical outlets.

'Shop Bahrain' was introduced this year under the tagline "Join the Fun" reflecting the celebration's essence. The major intention of the festival's organising board was to captivate consumers as well as visitors as well as encourage them to interact with the various occasions as well as activities held at the participating malls in order to get an unique buying experience.

Customers were likewise offered the opportunity to gather factors in order to qualify for the regular sweep draws. The celebration awarded even more than 20,000 customers through an immediate prizes as well as automobiles, gold coins, air tickets, and also electronic gadgets.

Store Bahrain is a national initiative that intends to strengthen the connections in between the general public and also private sector. The task is additionally assisted by different critical partners consisting of VIVA Bahrain, American Express Middle East, Gulf Air, as well as Tamkeen who promoted the festival on their social networks channels.

"We want to extend our genuine gratitude to all the critical companions, getting involved shopping center as well as electrical outlets along with government entities for adding to the success of the event. The festival is a national event and also their partnership with Shop Bahrain additionally positions them as a socially liable entity." added Mr Al Koheji.

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