Real Estate

Metropolitan Capital Real Estate has officially launched its Exclusive Sales Department, a specialized division aimed at empowering developers with end-to-end support across all stages of a project’s lifecycle. The initiative responds to Abu Dhabi’s dynamic real estate boom and rising developer activity.

The launch is strategically timed, as Abu Dhabi’s property market continues to reach new heights. In 2024, the emirate recorded AED 96.2 billion in transactions—a 10.5% year-on-year increase—driven by robust domestic demand and a surge in foreign investment. The momentum has carried into 2025, with AED 25.3 billion in transactions recorded in Q1 alone, including AED 1.58 billion in foreign direct investment.

“With over 2,300 international investors entering the market in 2024, developers now face growing pressure to launch quickly and strategically,” said Abdulhadi Rajab Alalouch, Director of Development Sales at Metropolitan Capital Real Estate. “There’s a clear demand for a turnkey partner that can guide a project from concept to completion.”

The Exclusive Sales Department aims to serve as a one-stop development partner, streamlining project execution and maximizing returns through a fully integrated approach.

“We’ve already closed AED 1.2 billion in exclusive project sales this year, including AED 180 million in June alone,” noted Evgeny Ratskevich, CEO of Metropolitan Capital Real Estate. “The success of this model shows developers no longer need just brokers—they need long-term strategic partners who accelerate ROI and eliminate friction in execution.”

The department's comprehensive offering is structured around four core service pillars:

1. Development Advisory – Offering market-aligned project concepts, joint venture structuring, unit mix optimization, and pricing strategy.

2. Marketing & Branding – Delivering end-to-end campaign planning, creative development, branding, and media outreach.

3. Sales Execution – Leveraging CRM-based tracking, international and local brokerage activations, roadshows, and private launch events.

4. Sales Administration & Compliance – Managing SPA drafting, payment processing, AML/KYC procedures, and seamless handover coordination.

This all-in-one model is designed to deliver speed, market precision, and strategic insights—resulting in faster sell-through rates and higher returns.

The department has already achieved notable success, including the full sell-out of “Ohana by the Sea” within 30 days and the rapid launch phase success of Elie Saab Waterfront’s 173 designer units.

To coincide with the launch, Metropolitan Capital Real Estate will host a Developer B2B Strategy Event on 22–23 July 2025 at its Abu Dhabi headquarters. The event will feature private 1-on-1 consultations with developers, landowners, and investment firms, offering insight into how this dedicated sales model can unlock project success.

With Abu Dhabi’s ambitious masterplans, an ongoing influx of investors, and major developments like the upcoming Disney theme park, Metropolitan’s new division is well-positioned to align with the capital’s transformation into a global real estate powerhouse.

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