HUAWEI eKit redefines SME digitalization with new product portfolio at GITEX GLOBAL 2025
At GITEX GLOBAL 2025, HUAWEI eKit unveiled a comprehensive portfolio of innovative products designed to accelerate the digital and intelligent transformation of small and medium-sized enterprises (SMEs). The new lineup includes the eKitEngine AR180/AR280 Gateway Series, IdeaHub S3 Series, AI-powered SSDs, and advanced optical network solutions, all engineered to empower SMEs with efficient, intelligent, and sustainable digital infrastructure.
During the HUAWEI eKit Middle East & Central Asia Partner Forum at GITEX 2025, the company reinforced its “product-first” strategy with the launch of the AR180 Series Gateways. Integrating eight key capabilities—routing, switching, Wi-Fi, and internet management among them—the AR180 offers startups and retail businesses a compact, all-in-one solution for intelligent connectivity.
Further enhancing network performance, Huawei Kunling introduced a complete 2.5GE network solution for SMEs, supported by three new core products: the AR280 Router, S310 High-Density 2.5GE Switch, and AP572 Wi-Fi 7 Access Point. Together, they deliver higher bandwidth, lower latency, and greater reliability to support enterprise-grade smart networks.
In the collaboration domain, HUAWEI eKit presented its “1+X” strategy tailored for the office and education sectors. The “1” represents IdeaHub—Huawei’s open, unified digital collaboration platform—while the “X” extends its ecosystem with a variety of compatible products and partner solutions. The newly launched IdeaHub S3 Series flagship device delivers a “One Screen for All” meeting experience, powered by Smart Acoustic Shield 2.0 technology that ensures crystal-clear audio through 360-degree noise isolation. Equipped with AI-driven features such as real-time translation, smart check-in, and automatic meeting minutes, the IdeaHub S3 sets a new standard for efficient and intelligent collaboration.
In the storage domain, HUAWEI eKit introduced its AI SSD Series, marking significant advancements in performance and capacity. Leveraging HBM expansion, the high-performance SSD boosts inference efficiency by 2.5 times, while the high-capacity variant replaces traditional HDDs to improve training performance by sixfold—establishing a robust computing foundation for the intelligent era.
Supported by its App and Website dual digital platforms, HUAWEI eKit offers end-to-end support in marketing, enablement, transactions, services, and operations.
“With stronger products and solutions, richer technical and marketing resources, and a more efficient operational model, HUAWEI eKit will continue to create greater business value for SMEs and help them achieve steady growth in the intelligent era,” said Wu Zhenhua, Deputy Director of Huawei Global Enterprise Distribution.
Zhou Tao, Vice President of Huawei Middle East & Central Asia Enterprise Business, emphasized Huawei’s ongoing commitment to its partner-focused distribution model:
“Huawei will remain committed to a distribution strategy that focuses on distributors and centers on engineering partners. Together with our partners, we will continue to build a healthy, win-win ecosystem and advance SME digitalization across the region.”
Through continuous innovation and close collaboration with regional partners, HUAWEI eKit reaffirms its role as a key enabler of digital transformation for SMEs, supporting their journey toward smarter and more sustainable business growth.
