Elm reaffirms its commitment to expand technological collaborations regionally and globally
Elm, a pioneer in digital solutions and a leading force in the fields of digital transformation and artificial intelligence (AI), successfully concluded its participation in GITEX Global 2025, held at the Dubai World Trade Centre (DWTC). The event served as a key platform for the company to highlight its latest innovations, expand regional and international partnerships, and reinforce its position as a forward-thinking technology partner in the digital economy.
During the exhibition, elm signed several strategic cooperation and partnership agreements with global organizations to enhance operational efficiency and foster innovation. Notably, elm signed a Memorandum of Understanding (MoU) with Lucid to improve the efficiency of vehicle replacement services through an integrated framework covering reporting, inspections, maintenance, and logistics. Additional MoUs were signed with Shory, First.tech, and Software Group, aiming to advance the development of innovative solutions tailored to future market needs and boost efficiency across vital economic sectors.
These collaborations reflect elm’s ongoing commitment to expanding its international partner network, building comprehensive digital ecosystems, and advancing AI technologies. They complement the company’s strategic goal of creating scalable, collaborative models that meet global market demands while supporting the region’s vision for a digitally empowered future.
At GITEX Global 2025, elm showcased a suite of groundbreaking digital and AI-powered solutions that embody its vision for smart, sustainable innovation. Among the key exhibits were:
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Digital Stadium and Smart Parking & Visitor Management systems.
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elm Autonomous Vehicle, serving as a test lab for next-generation smart mobility technologies.
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Virtual Driver Software, Mobile Mapping System, and 3D Mapping solutions.
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Geospatial AI, Crowd Management Platform, and the Agentic AI “Nuha”—an advanced linguistic and cognitive AI system.
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AI-driven innovations such as the Smart Judicial Assistant, Smart Call Center, and “Najd” Intelligent Assistant for the Human Capital Sector.
Elm’s expanding AI portfolio includes the “Nuha” Linguistic AI Model, “Nuha” Listening & Speaking with Intelligence, and several other proprietary technologies that strengthen digital service delivery in public and private sectors.
With over 30 million active users, 700,000 private-sector clients, and operations spanning more than 15 sectors, elm continues to lead the region’s digital innovation landscape. The company manages 170 projects, oversees 50+ brands, executes 2 billion annual operations, and has completed over 500 projects. It has also developed 64 products, designed 45 AI models, filed 30 patents, and published 25 research papers in scientific journals.
Elm’s strategy begins with exploring emerging market opportunities and designing tailored, data-driven digital solutions that address diverse sectoral needs. By combining data, services, and technology within a unified ecosystem, elm is not only creating smarter digital solutions but also driving societal and economic empowerment across the public and private domains.
