Technology

HTC, the worldwide innovator in smart mobile devices and technology appoints popular Arab Singer and Egyptian pop culture icon Mohamed Hamaki, as its social media brand ambassador, and he will work with the customer electronics brand to establish music and sound quality as the brand name's defining competitive differentiator. He will likewise bring unique experiences to HTC users and lovers throughout the MENA region, offering HTC and Hamaki fans the chance to create brilliant memories.

Mohamed Hamaki stated: "HTC is a premium international brand that prides itself on sound quality and design innovation as its competitive differentiation, and this is why I see a strong link in between the brand name and myself. It is a benefit to partner with the brand that pioneered the art of genuinely comprehending the crucial need for a terrific audio experience on mobile phones. I look forward to developing a strong sense of engagement with the fans of HTC throughout the region, with dazzling, special experiences not just through music but likewise through their ground breaking video camera technology.".

As social media brand ambassador for HTC across the MEA region, Hamaki will partner with the brand to further magnify HTC's launch projects in the region with his online community. He will work with HTC to provide experiences to both his and HTC's social networks fans, that include special access to behind-the-scenes at Hamaki's shows or video shoots, and VIP tickets to his live shows. He will also commit time to take part in live online talks with fans from across the area, presented by HTC.

Neeraj Seth, Head of Marketing, HTC MEA, stated: "Hamaki has actually built on his efforts and success to become an instantly-recognizable artist from the Arab world. HTC values the 'challenger spirit that he has built his success on, and we are happy to work together with him in a long term strategic partnership to offer our users and fans the opportunity to communicate more closely with this contemporary icon. Using the universal and language-agnostic platform of music and sound, which is likewise HTC's greatest pillar and advantage, Hamaki and HTC will develop matchless premium chances and memories for the Arab world.".

With over 122 million views on YouTube, 11 million fans on Facebook, and nearly 2 million fans on Twitter, Mohamed Hamaki is a real icon in an area where youth make up a large and influential demographic of the population. Hamaki's releases and performances are eagerly awaited by fans throughout the region, and his noteworthy achievements include Best Singer and Album at the Middle East Music Awards 2013, and Best Middle East Act at the MTV Europe Music Awards 2010.

HTC prides itself on the remarkable audio experience readily available through all its mobile phones, and has prioritised innovation in this area as many people utilize their mobile phone as their main music device. HTC's BoomSound with Dolby Surround and integrated amplifiers highlight the best in the music playback experience, with a dynamic variety of sound.

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