Home Centre Launches Flagship Store at Mall of the Emirates to Deliver Enhanced Customer Experience
Home Centre’s front runner store at Shopping mall of the Emirates (MOE) is received a mega makeover to mirror the brand's vision for the future, meticulously incorporating customer feedback as evidenced in a UAE-wide comprehensive research study performed by the largest home merchant Middle East. The shop opened doors on 8 December with a grand, real-time show at MOE, by the brand's ambassador and Arab symbol, Nancy Ajram.
The new design strategy for the store was conceptualised to make certain experiences that capture the creative imagination and retain the commitment of customers. A polished material scheme was incorporated, introducing warmer shades of stone and timber with elegant accents of champagne gold.
Changing the existing furnishings and household design, this new shop currently have meaningful, vibrant sections developed around Living, Dining, Sleeping, Decorating, and Betting kids, mirroring the method customers live and go shopping. Designed around versatility and modularity, the concept was to create motivation and excitement by integrating products and innovation that lets the customer experience truth significance of the brand name, assisting them discover the delight of buying.
With 10,000 furnishings and residence accessories, the considerable product schedule includes the widest series of youngsters' furniture and residence accessories together with a selection of modular and mix-and- match remedies to match customers' demands.
A key element in the new format is the unification of digital modern technology such as interactive and insightful in-store video material to offer a blended online and in-store experience, leaving the customer with one cohesive purchasing trip. Customers will have the ability to view all the components of the item, source vital information about the products and tailor-make based on their requirements. They are able to expand their in-store purchases online and vice-versa - leveraging the seamless on-line experience used by homecentre.com.
Médéric Payne, CEO of House Centre, claimed: "Residence Centre has constantly been highly customer-focused and conscious of our consumers' needs. With this re-modeling, our required was to produce a futuristic shop principle to make certain a seamless experience. A major part of this transformation included accepting new digital innovation to improve shopping experience. Among them being the execution of Mobile Point of Sale which is an advanced action in the means we carry out furniture sales transactions in shops and marks the begin of our change to an omni-channel retail atmosphere."
He added: "Located in the heart of Dubai, Shopping mall of the Emirates is our flagship store Consequently, it appeared only proper that the 'All New Residence Centre' idea is led by this store."
House Centre has actually additionally released a series of value-added solutions consisting of warranty, installation services, share check-out system, financing, present registry and monogramming service.
Another prime feature of this store is the residence design solution wherein customers can team up with an internal interior design expert and develop the perfect residence fit to their unique sense of style and spending plan. This convenience, incorporated with a detailed range of home-interior peripherals available such as wall-paints, wall-paper and lighting guarantee an incorporated, one-stop purchasing experience for the customer.
Home Centre plans to bring this new experience to client throughout the region and the procedure has started at its flagship MOE shop. This will reinforce the brand name's online reputation as the preferred shopping location that offers phenomenal value and customer involvement.