Harrods, London Welcomes First Emirati Childrenswear Brand – Shatha Essa Kids
With the support of the Dubai Culture & Arts Authority (Dubai Culture), Emirati designer Shatha Essa has launched her new children’s wear brand, Shatha Essa Kids Collection, in Harrods, London. This milestone marks the first time a national brand showcases its products at the iconic store, aligning with Dubai Culture’s commitment to investing in Emirati talent and expanding its global footprint.
Shatha Essa has been awarded a dedicated section in the luxury brands room on the fourth floor of Harrods, where her latest collections featuring whimsical designs inspired by fairytales and dreams are displayed. The space, designed by Shatha herself, creates an ambiance reminiscent of a delightful birthday party. Children are invited to role-play and dress up dolls in beautiful dresses that mirror the ones available for them. An interactive theatre also showcases illustrations of the dresses in various settings, allowing kids to immerse themselves in a whimsical environment and enjoy collaborative play.
Khulood Khoory, Director of the Projects & Events Department, affirmed the Authority’s commitment to developing the capabilities of creatives, encouraging them to elevate their diverse skills, and enabling their paths. “Emirati designers have proven their ability to innovate, generate distinctive ideas, and establish successful, ambitious projects that open vast horizons. This has enabled them to transcend the local scope, contributing to showcasing the essence of our Emirati cultural identity and highlighting the strength, competitiveness, and potential of Dubai’s design sector,” she said.
Shatha Essa, Founder & Creative Director of Shatha Essa Kids, expressed her gratitude for the support of Dubai Culture. “To me, this marks an extraordinary milestone to be able to represent myself, my brand, my inspiration, and most importantly my Dubai. The Authority has enhanced my presence as a UAE Fashion Designer with this pioneering initiative of presenting the brand in Harrods, London. This milestone is not just a triumph for my childrenswear label, but a testament to our entire nation and its ability to present a positive image of young Emirati talent,” she stated.
She emphasized that the inclusion of Shatha Essa Kids in Harrods marks a pivotal point in her career, highlighting that all pieces are designed and produced in Dubai, underscoring the advancement of the city’s fashion industry. The collection, inspired by her daughters Hessa and Hind, brings to life a vision of joy and elegance for joyous occasions through voluminous dresses, elegant outerwear, sweet accessories, and exquisite embellishments handcrafted from shimmering sequins and delicate threads.
Shatha Essa Kids is the first Emirati childrenswear brand to showcase its products in Harrods, London, supported by Dubai Culture & Arts Authority to boost the global presence of Emirati talent.
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