Food & FMCG

With just two weeks remaining until the world’s largest F&B sourcing event opens its doors, Gulfood’s Big Deal Hub is already shaping the future of global food trade. The platform is driving pre-show meetings, negotiations, and contracts across six continents, connecting top-level buyers and sellers even before the exhibition begins.

As international food trade demands faster, smarter, and more secure transactions, Gulfood 2026 continues to lead by example. The Big Deal Hub serves as a dedicated deal-making platform, offering participating companies a vital advantage through early visibility, priority introductions, and first-mover positioning with influential global food industry players.

Connecting Global Decision-Makers Before the Event

The Big Deal Hub has attracted an elite lineup of participants, with over 90% of registered users occupying C-suite or senior decision-making positions. These participants represent every major segment of the global food value chain—from importers and distributors to manufacturers, retailers, and food-tech innovators.

Key participants include Al Aswaq Al Watania Hypermarkets, Bertram Foods, Britannia International, Cybera Capital, Eco Sourcing Hub, Latino Trading Imports, Panamex Groupe, Presidente Supermarket, Seacor International LLC, Yalla Food International, and Yamene Meat Products, among others.

Setting a New Standard in Global Food Trade

Reflecting Gulfood’s transformation into a connected, intelligent food economy, the Big Deal Hub emphasizes efficiency, foresight, and measurable business outcomes. By fostering early engagement, the platform allows participants to enter the show with deals already in progress—redefining how large-scale business is conducted.

Unlike conventional networking tools, the Big Deal Hub is designed specifically for commercial readiness. It enables buyers and suppliers to:

• Identify compatible partners based on category, geography, and deal size

• Schedule meetings before the exhibition opens

• Begin negotiations in advance

• Enter Gulfood 2026 with active pipelines and pre-signed contracts

Gulfood 2026: A Global Food Trade Powerhouse

Scheduled from January 26–30, 2026, Gulfood 2026 will span both the Dubai World Trade Centre (DWTC) and Dubai Exhibition Centre (DEC) at Expo City Dubai. The event will feature 8,500+ exhibitors from 195 countries, covering 240,000 sqm of exhibition space and introducing five new industry sectors.

As Gulfood celebrates its 31st edition, it continues to reinforce Dubai’s position as a global hub for food trade and intelligence, setting benchmarks in innovation, connectivity, and business growth.

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