Business

The Global Retail Alliance (GRA) platform releases today in the Middle East and North Africa in a step that aims to offer assistance and inspiration regarding global and local patterns in the retail community to one of the region's largest and most important industry sectors.

" We see three key global trends; rise in online and Ecommerce purchases, consumer In-store experience and customization, that are set to make a significant influence on the region's retailers and buyers in the coming period, said Massimo Volpe, Global Director of Global Retail Alliance.

The Global Retail Partnership is a consortium of organisations and institutions with risks in the retail industry covering the globe. The partnership notifies and enlightens its members on adjustments affecting retail markets, such as technical and social trends, financial systems, economic outlooks, and marketing trends, all which are prominent in decision making for both merchants and their customers.

" The retail sector Middle East is experiencing game-changing advancements with major global brand names still getting in the marketplace, matched by an interesting growth of brand-new home-grown brands that have the potential to increase globally," states Volpe. "With this advancement in the typical regional franchising model, we see significant opportunities paired with a pressing requirement for the retail community to remain linked and recent with cutting side understandings on local and global campaigns and industry trends."

A recent research study by AT Kearney [1] shows the Middle Eastern and North African nations, specifically the major retail markets of UAE and Saudi Arabia, are among the world's most appealing markets for retailers, ranking fifth and 11th specifically in global retail. When it comes to the North African nations, Morocco, at seventh place, increased in the global retail growth positions many thanks to raised government efforts to draw in foreign investment.

" We are really excited about the arrival of GRA in the region each time of huge modification in the field, driven by fast evolving innovations, and the surge of 'Big Data'", said Elie Otaki, CEO of Global Retail Partnership in MENA region. "Our purpose is to combine different stakeholders throughout the retail community, whether they are sellers, brand name proprietors, or consultancies, with a clear concentrate on increasing awareness concerning the relevance of this field, fostering education and knowledge, and awarding those that excel in their advertising efforts."

With offices in markets across continents, GRA can encourage and offer info to its participants at a local and global level, and welcomes business from throughout the MENA region into its network. Members of Global Retail Partnership are approved accessibility to a global online collection of research study and insights which allows them to stay up-to-date with the latest information, occasions, and campaigns committed to retail and marketing. In addition, GRA's e-learning platform offers academic training tools and talks from global specialists in different self-controls such as Online Retailing, Retail Design, and Digital Retail. The GRA can also assist members on demand, whether they are intending to start brand-new ventures, increase their business, or search for new partners.

The Global Retail Alliance (GRA) is represented in the region by Retail Advertising and marketing Network, a UAE-based leading regional retail advertising and marketing company committed to quality and excellence middle East and North Africa

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