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Ford is introducing a complete family of cars, energies and also vehicles to profit clients throughout Middle East & Africa.

Ford is introducing brand-new driver-assist innovations made to enhance safety, ease and also pleasure

Vehicle sales in Middle East & Africa are approximated to increase 40 percent by 2020; Ford anticipates to outmatch overall market sales growth during that period

DUBAI, November 9, 2015-- Ford Motor Company today claimed it intends to accelerate new car intros in Middle East & Africa, leveraging the firm's One Ford worldwide profile as well as targeting opportunities for development in the car, utility and vehicle sections.

Talking on the eve of the Dubai International Motor Show, Ford claimed it plans to go for least 30 new cars by 2020 in Middle East & Africa as part of a brand-new regional technique. Ford's product push will certainly begin quickly with eight brand-new cars throughout Middle East & Africa by the end of following year, consisting of the following that will be shown at the Dubai program:

The Ford GT incredibly sports car, which is making its local launching in Dubai this week.

The brand new Shelby GT350 Mustang. The Middle East is one of the biggest Mustang markets beyond North America.

The brand new 2016 Ford Edge SUV that introduces following year in MEA.

The brand-new 2016 Ford Explorer SUV, which is releasing this month between East.

The brand-new 2016 Ford Ranger pickup, which is Ford's best-selling automobile in MEA and also generated in Silverton, South Africa.

The all-new 2016 Ford Figo compact automobile, which is presently launching in MEA.

"Middle East & Africa is one of the globe's most interesting as well as increasing automobile markets as well as we are relocating quite quickly to expand our range with exciting autos, energies as well as vehicles," said Jim Farley, Ford exec vice president, Europe, Middle East & Africa. "We are passionate regarding fulfilling the unique wants and also requires of the customers in this area-- and that's just how we are going to successfully increase in 2016 and past.".

Throughout its wide array of automobiles, Ford has introduced a variety of innovative systems and also innovations in its vehicles developed to keep motorists and passengers safer when driving. These include Inflatable Rear Seat Belts, Ford SYNC connectivity and also infotainment system and also MyKey, which helps father and mothers encourage teenagers to drive more properly by taking care of functions like maximum speed and radio volume.

Other newly-launched modern technologies are designed to aid the motorist in maintaining control of the car and avoiding crashes. These include Roll Stability Control, Lane Departure Warning, Adaptive Cruise Control with Collision Warning and also Blind Spot Information System (BLIS) with Cross-Traffic Alert.

The product and also technology velocity comes two years after Ford announced the development of its Middle East & Africa region at the Dubai Motor Show in November 2013. Since then, Ford has actually consolidated the sub-regions of Middle East, North Africa, Sub-Saharan Africa and South Africa, right into a single company system.

As part of its long-term approach, Ford MEA is enhancing every element of its company, consisting of:.

Opening 35 new dealerships in the following two years.

Improving customer experiences.

Further tailoring worldwide vehicles to the requirements of MEA markets.

Improving its distribution strength as well as capability.

Identifying effective sourcing opportunities for worldwide and also local production.

Building and also creating its local organization.

Building and developing its car financing procedure.

Improving cost of ownership and spare parts availability throughout the region.

"It's an extremely interesting time for Ford in this expanding region," said Jim Benintende, head of state of Ford Middle East and also Africa. "We are dedicated to offering customers in this region with the best of Ford, and also this will drive development and also profitability.".

The complete Middle East as well as Africa car market is anticipated to increase 40 percent by the end of the years to 5.5 million cars. Ford said it expects its sales in Middle East as well as Africa to outpace industry development.

"Middle East & Africa covers 67 markets from Saudi Arabia to South Africa, as well as from Nigeria to Kenya, so consumer preferences are as unique as our markets," Benintende claimed. "Thanks to our One Ford strategy, we could provide cars and also modern technology that consumers desire and appreciate, customized to the requirements of our markets.".

Because the development of its MEA area in 2014, the company has broadened its company throughout the region, consisting of:.

Executive Chairman Bill Ford helping usher in Ford's MEA area with the 50th wedding anniversary Mustang disclose on top of Dubai's Burj Khalifa, the globe's highest structure.

Opening sales as well as buying workplaces in Morocco to increase in North Africa.

Announcing assembly this year of the Ford Ranger in Nigeria.

Opening 25 new dealers in MEA.

More than quadrupling the staff in its Dubai head office, with even more development to come.

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