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The compact sedan Figo thrills consumers with its inspired design, clever innovation, advanced security functions, world-class quality and effective, reliable engines. "The brand-new Figo shows that you don't have to compromise quality, design or capability to have a cost effective, powerful compact vehicle," stated Kalyana Sivagnanam, Vice President-- Marketing, Sales and Service at Ford Middle East & Africa. "Figo is the perfect urban movement automobile, developed to our high international requirements, and offering more quality and advanced technologies than one would expect for the cash.".
Figo will be provided in three trim levels: entry-level Ambiente, mid-level Trend and state-of-the-art Titanium. Figo will come in both 4-door or 5-door setups and offer an option of a 1.2 L or 1.5 L petroleum engine.

Sophisticated and wise technology.
Showing the growing need for customers to remain connected at all times, the Figo showcases remarkable clever technologies that assist clients integrate their car more easily into their digital lives.

MyFord Dock, a first-in-class feature, offers drivers an unique solution for storing, installing and charging mobile phones, MP3 gamers and satellite navigation systems, and for integrating these devices into the car's entertainment system. When not in usage, the dock can be closed out of sight.
Customers trying to find even greater technological combination can pick a Figo geared up with SYNC , Ford's innovative in-car connection system. SYNC allows motorists to control their phone and home entertainment hands-free using easy voice commands.

To motivate responsible driving, the new Figo functions Ford's MyKey technology. MyKey lets owners program secrets with limited driving modes that encourage great habits, such as increasing safety belt use, restricting car top speeds and managing audio volume.
"With MyKey, Figo owners can set reasonable restrictions for motorists with less experience," stated Sivagnanam. "For circumstances, they can trigger an optimal speed limitation, or a persistent seatbelt minder that silences the audio system volume and keeps to play a chime up until front-seat passengers secure their seatbelts.".
Safe and in command.

Designed from the ground up to secure occupants in the occasion of an accident, the Figo includes a durable passenger cage produced from high-strength steel, and first-in-class standard motorist and traveler air bags across the variety. Also for the first time in a compact sedan, the Figo offers up to 6 air bags-- consisting of side and curtain air bags-- for an extra level of protection in the front and rear compartments.

While on the road, the Figo helps impart confidence with available driver-assist technologies that take the stress of driving. When triggering on a high slope-- whether uphill or downhill-- the segment-first Hill Launch Assist feature holds the automobile for up to three seconds as the driver's foot moves from the brake to the accelerator. Throughout sudden maneuvers, the Electronic Stability Program keeps the motorist in command, braking individual wheels as needed to keep the car on course. An Anti-lock Braking System with Electronic Brake Force Distribution also helps drivers to stay in control, avoiding wheel lockup and keeping stability while braking.

Stylish and efficient design.
Matching the Figo's smart and safe innovations is a striking, classy design that set it apart from competitors. A bold trapezoidal grille and elongated headlamps offer the Figo a significant yet sporty presence on the roadway. Chrome highlights and fine information in the headlight design likewise add an unmistakably premium touch for critical vehicle purchasers aiming to make a statement.

Keeping the consumers in mind, the design is as functional as it is modern-day and elegant.
The swept-back lines of the windshield and A-pillars, which assistance to give the Figo its dynamic appearance, are the result of near to 150 hours of wind-tunnel screening and comprehensive digital modelling to boost aerodynamic efficiency. The outcome is much better fuel performance and minimized wind noise.

A speed lip under the front of the vehicle even more boosts aerodynamic performance by deflecting air far from the underbody, where elements can produce significant drag, and the side mirrors have optimized to decrease drag and lower wind noise. At the back, sharp, clean edges on the deck-lid and tail lights help the Figo to slip efficiently through the air, decreasing turbulence behind the vehicle to minimize drag. The aerodynamic design even assists to keep passengers cool, as air flow through the grille is directed to heat exchangers to improve air conditioning performance.
Smart interior. The advanced and stylish outside of the Figo is matched by a contemporary interior that provides a remarkable experience for a compact car. Smart and mindful area management creates a surprisingly spacious cabin emphasizing quality, convenience and benefit.

All occupants will see remarkable levels of craftsmanship, with colours and materials thoroughly chosen by Ford designers to create a refined and premium environment. Thanks to a powerful automatic environment control system, passengers can delight in the indoor space in even greater comfort.
The Figo also provides no less than 20 wise storage spaces and convenience features to guarantee the driver and travelers never need to leave anything behind.

Some highlights include:.
- Bottle holders in both front doors that can hold a 1.5-liter and a 1.0-liter bottle at the exact same time, with space left over for an umbrella.
- A cavernous boot with 359 litres of travel luggage space, enough for a household getaway.
- A bag holder in the boot that keeps bags upright to help you bring groceries house securely.
- A large glove box huge enough to fit a laptop computer that likewise showcases a convenient pen holder.
- Three cup holders for pole position residents, and a practical bin for rear travelers at the back of the centre console.
- Seat-back pockets that can hold papers and publications for rear-seat passengers.
- An useful tray with a rubber mat, suitable for holding a smart phone or sunglasses.
- A hassle-free coin holder that can be utilized to keep belongings out of sight.
- For the supreme in security, a secret side compartment, only easily accessible when the driver's door is open, that can be made use of to save belongings.
Fun-to-drive spirit.
Real to Ford's dedication to providing a fun-to-drive experience, the Figo has actually been developed and engineered to offer precise, nimble and responsive steering, and stable, predictable handling.

This performance is enabled by Electronic Power Assisted Steering (EPAS), which supplies lighter steering effort at low speeds-- for parking and in-city maneuvering-- and heavier, more exact feel at high speeds for higher stability and self-confidence on highways. By changing the belt-driven hydraulic pump of a traditional power steering system with an electric motor, EPAS produces a quieter car with less components drawing engine power-- which assistances to enhance fuel economy.

"An essential objective in engineering any car is to provide driving characteristics that reward the professional and flatter the newbie, and the Figo is no exception," said Sivagnanam. "Whether in city traffic, on winding mountain roadways or on a high-speed dual carriageway, the Figo provides a driving experience that assistances keep drivers confidently in control.".

A choice of 2 responsive, reputable and affordable engines takes the Figo's effectiveness and fun-to-drive guarantee even additionally. A refined and sophisticated new 1.2-liter Ti-VCT petroleum engine is optimized for both optimal power shipment and real-world performance, and puts out 88 PS (64.7 kW) of power, and 112 Nm of torque @ 4,000 rpm, with fuel economy of 19.6 * km/L.

For the supreme combination of efficiency and fuel economy, the Figo can also be equipped with a 1.5-liter Ti-VCT gas engine, providing an impressive 112 PS (82.3 kW) of power and 136 Nm of torque @ 4,250 rpm, with fuel economy up to 18.3 * Km/L.

"From the beginning, we created the Figo to be a world-class car that customers will be happy to own, with features, quality and efficiency beyond exactly what they would anticipate from a compact sedan," concluded Sivagnanam. "By listening to the needs of our consumers, and drawing on our worldwide product advancement abilities, we've developed a vehicle that really raises the bar in its section.".

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