evian brings the French Alps to the UAE
evian heralds the arrival of its newly-designed PET bottle in retail stores throughout the UAE with its unique consumer activations in selected Dubai and Abu Dhabi hotspots.
Running from 28th of September until 17th of October, the evian team will visit offices, restaurants and cafes located in iconic hotspots in Dubai and Abu Dhabi. The consumers will be offered the opportunity to enjoy the French Alps experience and take their photos against a winter backdrop complete with a shower of snow. Apart from taking home their own photographs, consumers will also get to quench their thirst with a complimentary bottle of evian.
For a chance to win a trip to the French Alps, they will be invited to share their pictures on social media pages using #FrenchAlpsPurity hashtag or directly on www.FrenchAlpsPurity.com.
The new evian bottle design sports sleeker and cleaner lines which celebrates the transparency and purity of evian natural water. evians new bottle has a signature label-less look and the background depicts a landscape of mountains, commemorating the waters source in a corner of the French Alps.
The new evian bottle is available in the 330ml & 500ml sizes at away from home channel (including hotels, restaurants, cafes, petrol stations and cinemas) and now in the 330ml, 500ml & 1l sizes at retail channel across the UAE. Additional formats set to debut in the following months.
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