Business

Emirates NBD, a leading bank in the region and NCR Corporation (NYSE:NCR), the global leader in consumer transaction technologies, today jointly announced that Emirates NBD Group has become the first in the Middle East region to successfully introduce NCRs Consumer Experience Banking (CxBanking) software - APTRA Activate. The solution, which went live this month, runs on Windows 7 and helps Emirates NBDs ATM network offer consumers in the UAE an innovative ATM experience, as well as safe, secure, and integrated transactions.

NCR has proven to be a strategic partner for Emirates NBD. Our association with NCR has helped us implement sophisticated technology, which has been adopted for the first time in the Middle East, and will drive customer engagement to new levels, said Ali Sajwani, Group Chief Information Officer, Emirates NBD.

NCR has implemented the APTRA Activate multi-channel platform to empower Emirates NBDs customers to perform transactions beyond cash withdrawals and deliver more sophisticated functions, such as giving customers full access to all banking portfolios, remittances to India and Philippines or through Western Union, IPO subscriptions, statement printing, foreign currency exchange and many more. Emirates NBD Group is the first financial institution in the Middle East to deploy this solution, which also enables an improved customer experience, similar to a mobile phone or tablet.

By deploying this innovative ATM Experience Platform, we aim to cater to the increasing expectations of our customers and reinvent the role of ATMs in the fast changing omni-channel world that we live in. In addition to some exclusive services already available our customers, we have included free AED local bank transfers and our market leading remittance service DirectRemit to India through which our customers can send money in 60 seconds, commented Suvo Sarkar, General Manager, Retail Banking and Wealth Management, Emirates NBD.
The APTRA Activate multi-channel implementation will also allow the bank to easily and quickly introduce extensive software innovations in the future like the contactless EMV ATM transactions, cash recycling, biometrics, as well as document scanning.

Todays consumers have high expectations when it comes to interacting with financial institutions. Not only do they demand intuitive and striking interfaces, but they also expect to be able to access the entire range of financial transactions and services they need, when and where they want, said George Flouros, vice president for NCR Financial Services in the Middle East/Africa region. Through these new software platforms, Emirates NBD will be able to deliver exceptional customer experience as well as optimize costs by integrating and sharing common resources across channels.

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