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Emirates NBD Launches Banki Edutainment Mobile Simulation Game to Promote Financial Literacy

ubai, 19 December, 2016: Emirates NBD, a leading bank in the region, has launched a new edutainment mobile simulation video game, 'Banki' in its initiatives to promote financial literacy in the UAE. Through its extremely engaging and educational interface, Banki will target the country's youth to come to be financially conscious at a young age and think about jobs in the banking and financial solutions industry.

Divided right into 5 major areas, Banki will allow customers to: play five appealing video games that aid them comprehend the concept of savings, trading, simple monetary deals and digital banking; find out about the fundamentals of banking products, financial services, stock markets, economics and additional topics straightened to the Ministry of Education's educational program; construct a specialised account to create their personal financial character; find the latest information on Emirates NBD's teaching fellowship opportunities, occupation fair occasions and work procedures: and sharpen their abilities in resume developing, interviewing, interaction and presentations.

Discussing the mobile simulation game, Husam Al Sayed, Group Chief Personnel Officer at Emirates NBD claimed: "With the launch of Banki, we aim to interact the benefits of being monetarily literate at a young age to the next generation of customers. The mobile simulation game combines both an academic and entertainment quality that truly captures the essence of just what engages a young target market today. Whether you're 8 or eighteen, we believe Banki will be an enjoyable and beneficial experience for each and every player."

By directly engaging with the young people on a tailor-made platform that comes to them on their smartphones, Emirates NBD will certainly be connecting to young ambitious Emiratis who can one day be hired into our workforce. As the largest bank in the UAE, we have a long-term commitment to supporting the UAE government's Emiratisation initiatives and continue to be concentrated on developing a solid nationalised labor force loaded with Emirati leaders," included Al Sayed.

Available on both the Google Play and Apple stores, the edutainment video game can be downloaded free of cost on either running system and be used merely by signing up with an e-mail ID. Banki meets 2 of Emirates NBD's core dedications of fostering monetary proficiency in the UAE as well as strengthening its Emiratisation strategy and is the very first of its kind to be introduced by a bank in the UAE.

In its initiatives to recruit leading Emirati talent, Emirates NBD has embraced an ambitious Emiratisation technique that runs a collection of work training programmes which mirror the bank's strong commitment to nurturing young Emirati talent. Under its Al Misha'al programme, which is targeted at secondary school grads, The programme inducts senior high school finishes right into the bank adhering to three months of rigorous training in various occupational topics such as banking procedures, branch automation, and client service, among others.

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