Technology

E-City, a leading operator of a chain of world-class multi-brand electronics stores across the UAE, has actually disclosed its current strategic relocate to spend more than AED 35 million in renovation of every one of its stores across the UAE. The action is anticipated to complement the company's confidence in driving in 25 per cent sales development this year. Renovation of E-City's electrical outlets will certainly comply with a design targeted at uplifting the brand's charm - featuring key elements like new products added to its portfolio, a new signage and a more boosted and interesting shop strategy, which are expected in order to help boost a client's shopping experience.

E-City is the electronic devices retail arm of Albatha Retail & House Products Group of Albatha Holding, which is just one of the leading exclusive business teams in the UAE. The group preserves a personnel of over 7,000 workers, consisting of greater than 25 independent business throughout diversified markets such as automotive, health care, production, FMCG, engineering, electronics, food and real estate.

According to Jaouad Dakir, Chief Executive Officer, E-City, buying the improvement of all its UAE electrical outlets verifies to be both prompt and strategic as the nation's retailing industry is presently witness to a very favorable business environment and continuing development and advancement. The relocation additionally matches objectives stated in the UAE Vision 2021 of His Highness Sheikh Mohammed Bin Rashid Al Maktoum's, Vice President and Prime Minister of the UAE and Ruler of Dubai. The 8 outlets will be bring the company's new rebranding effort, which showcases a brand-new logo design and identification that shows E-City's unique concept of utilizing innovation, components, lay-outs and displays that have actually never been utilized in today's industry and the marketplaces. The rebranding action totally enhance the company's tagline, 'Experience the future of electronic devices,' which additionally covers the showcase these days's leading innovative brands and the products and services E-City uses - a few of which have actually never ever been experienced or experienced in the UAE. The company shared that the modern technology and fixtures to be installed and executed throughout its shops are highly unique-- with every inch of the electrical outlet bring a design that is intended in the direction of providing customers the advantage of ease and unique investing in experiences.

" Over the years, we proud of having actually had the ability to accomplish a leading setting in the country's retailing industry, specifically the electronic retail sector. According to this, we are living up to our guarantee of customer benefit and supplying them a unique shopping experience with the execution of a huge improvement campaign of our shops in the UAE," claimed Dakir. "Once completed, all our outlets will certainly be able to provide our customers the advantage to 'Experience the future of electronics.' The move to restore matches our rebranding method - with a brand-new logo design and identification that combines our track record of being an one-of-a-kind specialized consumer electronic shop."

The restoration will certainly cover all E-City's shops spread out across the UAE, that includes branches in the Shopping center of Emirates (Dubai), The Dubai Mall (Dubai), Mirdiff City Centre (Dubai), Al Wahda Shopping mall (Abu Dhabi), Dalma Mall (Abu Dhabi), Sharjah City Centre (Sharjah), Matajer Al Mirgab (Sharjah) and Fujairah Shopping mall (Fujairah).

"These new shops will showcase a redesign that includes a strategic lay-out aimed at improving the total customer experience-- a smart and pleasant buying atmosphere for them to take pleasure in. The electrical outlets will take advantage of the latest in innovative technology and digital aesthetic retailing to offer an included 'Wow' element and bring in more customers into the store," ended Dakir.

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