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In celebration of the milestone 20th Anniversary of Dubai Shopping Festival, the Dubai Festivals and Retail Establishment (DFRE) and the Dubai Shopping Malls Group (DSMG) have announced the A Million Reasons To Shop promotion, offering shoppers, who spend a minimum of AED 200 the chance to win up to AED 1 million in prizes, from January 1st to February 1st.
The latest promotion will add to the excitement of the Dubai Shopping Festival, and as a testimony to DSMGs commitment to promote Dubai as the number one shopping destination in the world, the campaign will hold a lot of surprises and entertainment for shoppers in the city. Almost all the leading shopping malls and retail outlets will participate in the event and offer special discounts and irresistible deals during DSF 2015.

Commenting on the promotion H.E. Laila Mohammed Suhail, CEO, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), said: Once again DSMG has risen to the occasion with an innovative promotional campaign to boost retail sales during the shopping festival period and further strengthening Dubais position as an internationally recognized shopping hub. The promotion offers pleasant surprises for both residents and visitors alike and further enriches their shopping experience. We have been closely linked with DSMG for many years now and are pleased to see the growth and development that both parties have achieved for Dubai over these past years.

For the 20th Anniversary celebration of Dubai Shopping Festival, we are fortunate to showcase our contribution to the city and make this DSF a memorable experience. The malls are an important contributing factor to the success of the shopping activities that take place, and as an umbrella organization of malls in Dubai, we have so much to offer in the retail mix including some amazing promotions like the A Million Reasons to Shop initiative," said Majid Al Ghurair, Chairman, Dubai Shopping Malls Group. From a small retail event to an internationally acclaimed festival, DSF has come a long way in contributing generously to the economy of UAE. We will ensure the trend continues even in the upcoming season of DSF thereby contributing to an increase in sales at the malls he added.

The One Million Dirhams being given away in the A Million Reasons To Shop promotion, will be in the form of cash prizes and shopping vouchers, providing residents and visitors another incentive to celebrate during the shopping extravaganza. The campaign will have raffle draws taking place on January 9th, 16th, 23rd and February 1st. It will also see AED 20,000 in cash awarded to 5 winners each week and a Mega Bumper Cash Prize worth AED 100,000 won by one person every week.

On top of this fantastic offer, shoppers will also be given the opportunity to double their chances of winning, with instant scratch and win prizes worth AED 1000 each, to be given to 200 lucky shoppers. To participate all customers need to do is purchase items for AED 200 or more and will then be entitled to a raffle coupon that will give them the chance to win big.
DSF provides one of the best shopping experiences in the world with thousands of retail outlets offering amazing discounts of up to 75 % on everything imaginable from gold, perfume, haute couture fashion brands, electronics to handicrafts and textiles.

The participating malls in the upcoming campaign include Al Bustan Centre, Al Ghurair Centre, Al Manal Centre, Al Mulla Plaza, Arabian Center, Bin Sougat Centre, Century Mall, Lamcy Plaza, Mazaya Centre, Oasis Centre, Sunset Mall, Palm Strip, Times Square Centre, Etihad Mall, Barsha, Karama Centre, and Madina Mall.

For information regarding the list of participating malls, draw dates, venues and winner details, visit www.dsmg.ae or www.mydsf.ae or Dubai Tourism Call Centre: +971 600 555 559.

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