du to showcase Emirati career pathways at Ru’ya Careers 2026
du will showcase career opportunities and development programmes for UAE Nationals at Ru’ya Careers 2026, as the telecom and digital services provider seeks to strengthen its Emiratisation efforts and support national talent in the UAE’s growing digital economy.
The three-day event will take place from September 28 to 30 at Dubai World Trade Centre, where du will present career pathways, skills development programmes and opportunities for Emiratis to build long-term careers within the company.
Under its “A workplace where people come first” campaign, du will highlight its people-first workplace culture and its focus on helping UAE Nationals develop skills, progress into leadership positions and contribute to the country’s digital transformation.
Emiratis account for 40% of du workforce
UAE Nationals currently make up 40% of du’s workforce, with the company focusing on attracting, developing and retaining national talent through continuous learning and career development opportunities.
Its Emiratisation programmes include Explore X, Experience X and Future X, which are designed for students and graduates at different stages of their academic and professional journeys.
The programmes provide participants with opportunities to gain practical experience, develop new capabilities and prepare for careers in the digital economy.
For experienced UAE Nationals, du offers National Career Empowerment Programmes, which focus on upskilling employees across different divisions and supporting their continued professional development.
Fatema Al Afeefi, Chief People and Impact Officer at du, said the company views Emiratisation as a long-term commitment to building national capabilities and developing future leaders.
“As the UAE’s digital economy continues to evolve, we have a responsibility to ensure Emirati talent has the skills, exposure and opportunities to help lead that progress,” she said.
du highlights people-first workplace culture
Beyond career development, du said its workplace approach places emphasis on employee wellbeing, belonging and creating an environment where employees feel supported throughout their careers.
The company linked this approach to the UAE’s Year of Family, highlighting the relationship between sustainable career opportunities, employee wellbeing and the wider community.
UAE Nationals attending Ru’ya Careers 2026 will be able to visit the du stand between September 28 and 30 to meet company representatives, explore career opportunities and learn more about the Explore X, Experience X and Future X programmes.
