Technology

ASUS is set to showcase its latest advancements in artificial intelligence and sustainable innovation at the 45th edition of GITEX GLOBAL 2025, taking place from October 13–17 at the Dubai World Trade Centre. Under the theme “Ubiquitous AI. Incredible Possibilities,” the company will unveil a comprehensive portfolio of AI-powered solutions designed to accelerate digital transformation across sectors such as enterprise, education, and smart infrastructure.

Showcasing a New Era of AI Integration

At the event, ASUS will demonstrate how its AI-driven technologies are transforming productivity, learning, and collaboration. The company will highlight innovations that span infrastructure, workspace, edge, and mobile solutions—giving visitors a firsthand look at how intelligent technology is reshaping industries and supporting the future of work.

Tolga Özdil, Regional SYS Commercial Director, META at ASUS, said:

“The Middle East stands at a decisive point in its digital transformation, with AI shaping the way economies, institutions, and communities move forward. With our partner Intel, ASUS is driving smarter and more sustainable innovation to meet the region’s evolving needs. GITEX GLOBAL is an opportunity for us to showcase our latest advancements and strengthen relationships with our customers and partners across the region.”

He added that ASUS’s commitment lies in creating AI solutions that are responsible, secure, and beneficial for long-term progress.

Cutting-Edge AI Devices on Display

ASUS will feature a diverse lineup of AI-powered business and education devices, including:

• ExpertBook Series: The B5405 with an ergonomic design, the P5405 equipped with a 47 TOPS NPU for AI tasks, and the ultra-light B9403 weighing under 1 kg with all-day battery life.

• Chromebook and Student Devices: The Chromebook CX5403 Plus, CR1204, and Windows BR1204 designed for classroom durability and safety. The CX1405 Chromebook Plus includes 12 months of Google One AI Premium and features 30% recycled materials.

• All-in-One Solutions: The P470 and P440 AiO PCs, built for easy maintenance and durability.

• AI ExpertMeet: A collaboration tool leveraging AI to simplify business communication and improve productivity.

All ExpertBook Copilot PCs are engineered with MIL-SPEC magnesium-lithium alloy chassis for extreme durability, underlining ASUS’s focus on reliability and long-term use.

Infrastructure and Edge AI Solutions

ASUS’s Infrastructure AI solutions will include the ASUS AI POD (with NVIDIA GB300), HGX servers, and Ascent GX10 powered by the NVIDIA GB10 Grace Blackwell Superchip. The company will also present its Workspace AI lineup, featuring the NUC 15 Pro, NUC 14 Pro AI, and ROG NUC 2025 mini PCs—compact yet powerful systems built for enterprise-grade performance.

In the field of smart city technology, ASUS will showcase solutions for autonomous driving, fleet management, and intelligent building systems. These are powered by robust embedded computers such as the PE2200U, PE6000G, and PE2100N.

The Productivity AI solutions segment will feature the ASUS ProArt and Go series networking devices, including the PRT-BE59, PQG-U1080, 5G GO, RT BE58 Go, and RT AX50 Go, all designed to support seamless, high-performance connectivity.

Four Pillars of Innovation

ASUS’s commercial portfolio is built around four key pillars that define its innovation strategy:

1. AI-First Design – creating smarter workflows and seamless user experiences.

2. Cloud-Ready Devices – enabling smooth enterprise integration.

3. Sustainable Innovation – using energy-efficient engineering and eco-friendly materials.

4. Education-Focused Technology – empowering modern classrooms with durable, accessible tools.

Visitors can explore hands-on product demonstrations emphasizing durability, easy servicing, and sustainability at ASUS’s booth.

Senic Chiu, Regional Director, Middle East and Africa, ASUS, said:

“We are excited to demonstrate our latest AI innovations at GITEX. This event provides a fantastic platform to showcase how ASUS technologies can transform industries and enhance daily life.”

Strategic Partnerships and AI Collaboration

Partnerships remain at the core of ASUS’s AI vision. The company continues to collaborate with NVIDIA through its Enterprise AI Factory, which develops AI-ready racks and AI POD designs optimized for large language models (LLMs) and immersive workloads.

Visitors can experience ASUS’s latest AI-driven innovations at GITEX GLOBAL 2025, Hall 2, Stand C70.

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