Food & FMCG

Arla Foods, a leading global dairy company has introduced its new range of Arla Baby&Me Organic supplements to the Kingdom of Saudi Arabia following elevated demand for associated products in the Middle East with a launch event at Park Hyatt Jeddah Lazurde Ballroom, held recently. The multinational cooperatives experience in child nutrition dates back three decades, with Arla producing, presenting and developing child formulas for the worlds leading infant milk components (IMF) brands throughout that time, while its milk production records spans more than 130 years. According to a recent report from the Market Research Report Store, the Organic Milk market is predicted to register a compounded annual growth rate of (CAGR) 6.3 per cent. In terms of revenue, the international market size will reach USD 5643 million by 2025, from USD 4423.5 million in 2019.

The products unveiled at the launch included: Mom Formula for looking forward to mothers; Infant Milk Formulas; Multi-grain porridges 4 months and above; Pouches/fruit and vegetable porridges 6 months and above.

Rasmus Malmbak Kjeldsen, Senior Vice President of Arla Foods Middle East & North Africa, said: The Middle East region has seen a tremendous rise in demand for organic products and retailers have in turn demonstrated a growing interest in stocking organic baby produce. As one of the worlds leading producers of organic dairy products, we are delighted to supply parents in the Kingdom of Saudi Arabia with our range of Arla Baby&Me Organic products.

Kjeldsen continued: For milk to be labelled as organic, the farms should meet standards set by EU law on animal welfare, caring for wildlife, sustainability and production quality. This includes being free from preventative antibiotics and artificial hormones used to increase the milk production of cows, making sure cows are fed a 100 percentage organic diet, prohibiting the use of pesticides or artificial fertilizers on all feed crop, and making sure cows graze at least six hours per day from April to November. Essentially, we at Arla recognize that safety, trust and steady high quality are essential to consumers. In line with this, we can trace the milk back to the individual farm, set up the reason of any problems and act accordingly, prevent and correct, and guarantee transparency during our whole value chain.

Hassan Naja, Head of Arla Child Nutrition, MENA, said: We are taking forward Arlas decades of expertise in infant nutrition, into homes in the Middle East. Our pure Arla Baby&Me Organic Milk Formula is not only for babies, its also for pregnant women, giving inner strength to make sure a healthy and happy motherhood. We are not just aiming to deliver organic mother and infant milk formulas and weaning food products to a new region, our mission is to grant a 100% organic, natural foundation for the next generations all-round development for a better future.

Faisal Bokhari, VP at Arabian Trading Supplies, a member of M.Y.Naghi Group, said: We are really delighted to construct a partnership with Arla Foods as we recognize the importance and the need for organic infant food products in the Kingdom. Arla Baby&Me Organic is a perfect match for us and, with the help of all our crew members, we have successfully launched the brand. It is now available in many key cities in the Kingdom.

Arlas Baby&Me Organic range will be launched in Kuwait and the United Arab Emirates simultaneously as part of the companys regional phased approach.

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