Style & Fashion

adidas has revealed a new pair of boots to celebrate the childhood of Leo Messi. The all new adidas Messi mirosar10 boots, are inspired by Leos upbringing in Rosario, Argentina where he learned the game and scored his first goals, before taking the road to glory.
The name mirosar10 translates from Spanish to 'my Rosario' with the number 10 given prominence in the naming, in the same way Leo has himself given prominence to this number for both club and country

Uniquely designed and truly inspired by Leos childhood, the boot reflects the roots of his legend. The orange of the boot signifies his first ever club, with the green representing their fiercest rivals, who Leo scored 4 goals against in his first significant 11-a-side game as a young child. The boot insoles are printed with a map of Rosario, Messis home town in his beloved Argentina, which is highlighted throughout along with the Batalln pitch an abandoned military base field that Leo used to sneak onto through a hole in the fence to play football with his friends when he was a small child.

Four-time Ballon dOr winner Leo Messi has torn up the history books in recent years, breaking many records in the process and his incredible goal haul at the age of just 27 confirms his place as one of the best players to ever play the game. Having recently breaking the Champions League goal-scoring record with 74 total goals in 91 games, Messi has gone on to score over 400 career goals, and these unique boots are testament to where it all began in Rosario, Argentina.
The Messi mirosar10 boot forms part of a wider adidas campaign which aims to tell the story of Messis legend through retail, online, digital and via social media. As part of the integrated experience, fans will be encouraged to create their own personalised insole of their home town for their chance to win it.

The adidas Messi mirosar10 boots are available from Monday 1st December for purchase in selected adidas retail outlets, associated stockists and via www.adidas.com/messi-collection.

Join Team Messi at facebook.com/teammessi or join the conversation on Twitter @teammessi

• Tags
• #Business
• #Magazine
• #Lifestyle