Abu Dhabi Motors (ADM), the exclusive importer for BMW Group brands in Abu Dhabi and Al Ain, has proven resilient when faced with the unprecedented challenges of 2020.

This year, the dealership reviewed their strategies and implemented an array of successful initiatives, adding more value to their clientele.

One of ADMs key achievements this year has been its incredible 35th anniversary, a milestone that will go down in history. A host of well thought out benefits and exclusive offers were rolled out across the dealerships BMW, MINI and Motorrad collections, together with their aftersales products and services.

Remy Hussein, Marketing and CRM Manager at Abu Dhabi Motors said, As part of the key learnings from the pandemic, we found that consumers required an integrated dealership experience closer to home. Quickly acting on this new consumer buying style, our customers can now enjoy car delivery, test drives and servicing in the comfort of their own homes.

Our investment in digital initiatives and revised strategies has sparked a new way of communicating with clients, which we believe will prove extremely valuable. We are keen to see what the future will bring, and we foresee that the automotive industry will appear stronger than before in the new year.

The Abu Dhabi Motors team wishes our valued customers a Happy New Year and we ask everyone to stay tuned in for our exciting offers and events coming up in 2021.