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8K and AI: The Future of Home Entertainment is upon us

By Nikola Aksentijevic, Director and Head of Visual Display Division, Samsung Gulf Electronics

The evolution of television has reached new heights with the introduction of 8K resolution and AI-driven technologies, promising to revolutionize home entertainment. 8K TVs, with a resolution of 7680 x 4320 pixels, offer unparalleled clarity, creating an immersive viewing experience that rivals high-end cinema.

However, with limited native 8K content, AI upscaling technology, like Samsung's Neural Quantum Processor, plays a crucial role. This AI enhances lower-resolution content by intelligently adding pixels and details, delivering near-8K quality images.

Modern 8K TVs also integrate advanced technologies like HDR for better contrast and color, and AI capabilities that adjust picture quality in real-time. Audio innovations such as Dolby Atmos and Object Tracking Sound further elevate the experience by creating a dynamic and immersive soundstage.

As these technologies become mainstream, they will influence content creation, distribution, and even home design, paving the way for a future where cinematic experiences are accessible in everyday living rooms. With micro-LED technology on the horizon, the boundaries between reality and digital experiences will continue to blur, offering viewers a new level of visual and auditory engagement.

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