General

In recent times, social media has emerged a large and it is the only strong tool to create a network. The networking by social media can be take place not only with the friends but also with the targeted customers and for enhancing the business. Small scale industries are using the medium to boost their business. There available around two billion social media users which represents the 28 percent of total digital users.

From setting a shop on Facebook, selling through instagram and whatsapp group social Medias are boosting the small business reach throughout the world. Apart from social channel there available certain tools to facilitate the business of SMEs In order to boost the SME sales value, many tools were available on the market for shipments, customer management, and account management etc for these sellers.

If you are a small business provider and looking for a large customer base you can make use of the following tools for business enhancement.

• 1. Shiprocket for shipments Shiprocket is a logistic tech aggregation platform that automates logistics solutions for small businesses in the ecommerce sector. With the help of deep technology such as data analytics and AI, this startup helps recommend the best shipping medium and partner to sellers.The platform integrates with several leading and specialized logistics partners such as Delhivery, Xpressbees, FedEx, Blue Dart, etc to provide seamless logistic services. It has one of the largest networks in India with 26,000 pin codes available for pickups, deliveries, and CoD. Shiprockets CORE optimizes the process of courier selection based on 10 variables, which includes, pickup and delivery performance, shipment weight, RTO performance, mode and cost and it can able to select the appropriate courier partner.
• 2. Khata Book for account management Khata Book is nothing but a digital form of ledger account book. It may replace the traditional ledger book and additionally, it is a free tool. This tool can be used for securing and maintaining the customers account of all business types. This digital ledger book will automatically takes care of all your accounting needs. With its features like payment reminders, and automatic SMS facility khata book will creates a transparency for any business.
• 3. Meesho to start your business Meesho is a social commerce platform which enables the small business peoples and individuals to start their store online via social media channels like WhatsApp, Facebook, Instagram, etc.

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