What is Digital Media? The theoretical definition format of the digital media explains that it is the format of the communicative medium which can be encoded to the machine-readable format. But in terms, it is the easiest way of communicating information in this digital era. Without digital gadgets, it is impossible to see a person today. To transform any particular data or information the digital format of the medium is chosen these days. Digital media is the one which can be created, modified, viewed, distributed and can be saved or preserved in digital medium or electronic devices. What is Digital Media Marketing in Dubai? Digital media marketing can make all size of business to get into a mass medium of the market at an affordable price. The reach rate of the tv advertising or printable advertising can also cope up. Even though there available a lot of advantages the digital media marketing has several challenges with it. You need to be aware of both. Here in this article, we will be conversing about the advantages and disadvantages of digital media marketing. Pros of Digital Media Marketing in Dubai: One of the major advantages of digital media marketing in Dubai is the targeted audience can be reached cost-effectively. Apart from that the digital media marketing in Dubai will enhance the online sales and build the brand credibility. The benefits of the media advertising in Dubai includes, global reach, lower cost, trackable and measurable results, personalization, openness, social currency, improved conversion rates. Global Reach: with minimal investment, you can find the new market range and make trade globally. Lower Cost: A properly planned and optimized digital marketing campaign will reach the targeted audience in low budget. Trackable and Measurable Results: With the availability of the online metric tools like web analytics you can identify the strength and reach of your campaign. Personalization: if in case your customer database is linked with your website, you can greet them with your recent offers if they visit your website. Improved Conversion Rates: digital marketing is always seamless and immediate. This will encourage your customers to buy the product in just two steps. Unlike other trading options this wont make the people to make calls or force them to go for the shops. Cons of Digital Media Marketing in Dubai: Media marketing in Dubai is also having some of the downsides and challenges and those are listed below, Skills and Training: The staff you are hiring should have the perfect and up to date knowledge about the digital marketing trends. They should be aware of the trends, platforms and the tools used in the digital marketing platform. With this you have to be aware of their skill sets. Time Consuming: even though the digital media campaign offers you a stable return on investment it is always a time consuming process. The campaign creation, content creation, and conversion traction everything needs a lot of time.