ISM Middle East: the heart of sweets and snacks in the Middle East
The world’s sweets & snacks industry has taken over Dubai World Trade Centre and you’re invited to be part of it. From the 15th till the 17th, at Dubai World Trade centre.
ISM Middle East opens its doors to the region’s ultimate hub for innovation, trade and high-impact partnerships in the confectionery and snacks space.There is only one destination where the global sweets and snacks industry comes together to shape what’s next and that’s ISM Middle East taking place from 15–17 September 2025 at Dubai World Trade Centre, ISM Middle East is the largest and most international confectionery and snacks trade event across the Middle East, Africa, and Asia, bringing the world’s most innovative brands, breakthrough products, and high-volume opportunities under one roof.
This is more than a trade show. It’s a marketplace where global brands, forward-thinking buyers and industry leaders converge to explore trends, discover next-generation products and drive growth. Every conversation, handshake and deal powers progress in confectionery and snacks.
Your once-a-year chance to be at heart of it all is now: to spot what’s next, meet the right partners and take your business further than ever.
3 action-packed days, bold product launches, exclusive debuts and innovations from 66 countries, all under one roof.
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